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The most important mission for a Japanese manager is to develop a healthy relationship with his employees, to create a familylike feeling within the corporation, a feeling that employees and managers share the same fate.
Akio Morita
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A company will get nowhere if all of the thinking is left to management.
Akio Morita
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I believe one of the reasons we went through such a remarkable growth period was that we had this atmosphere of free discussion.
Akio Morita
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We tell our young managers: 'Don't be afraid to make a mistake. But make sure you don't make the same mistake twice'.
Akio Morita
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...if you are nothing but profit-conscious, you cannot see the opportunities ahead.
Akio Morita
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The investor and the employee are in the same position, but sometimes the employee is more important, because he will be there a long time whereas an investor will often get in and out on a whim in order to make a profit.
Akio Morita
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I believe people work for satisfaction.
Akio Morita
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What we in industry learned in dealing with people is that people do not work just for money and that if you are trying to motivate, money is not the most effective tool.
Akio Morita
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Of course we have to make a profit, but we have to make a profit over the long haul, not just the short term, and that means we must keep investing in research and development - it has run consistently about 6 percent of sales at Sony - and in service.
Akio Morita
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Advertising and promotion alone will not sustain a bad product or a product that is not right for the times.
Akio Morita
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The concept of lifetime employment arose when Japanese managers and employees both realized that they had much in common and that they had to make some long-range plans.
Akio Morita
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..I believe it is a big mistake to think that money is the only way to compensate a person for his work. People need money, but they also want to be happy in their work and proud of it.
Akio Morita
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We want to keep the company healthy and its employees happy, and we want to keep them on the job and productive.
Akio Morita
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More people are interested in trying to shuffle paper assets around than building lasting assets by producing real goods.
Akio Morita
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We all learn by imitating, as children, as students, as novices in the world of business. And then we grow up and learn to blend our innate abilities with the rules or principles we have learned.
Akio Morita
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'There is a major difference between you and me,' I told him. 'Yes, I am rich. But you are wealthy. And that is why you can buy such (expensive jewelry (for your wife and why I cannot.'
Akio Morita
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'While the United States has been busy creating lawyers, we have been busier creating engineers.' '
Akio Morita
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...if you have so many lawyers, they have to find business, which sometimes they have to create. Sometimes nonsensical lawsuits are generated by lawyers. In this country (the United States everybody sues everybody.
Akio Morita
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My solution to the problem of unleashing creativity is always to set up a target. The best example of this was the Apollo project in the United States.
Akio Morita
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...the remarkable thing about management is that a manager can go on for years making mistakes that nobody is aware of, which means that management can be a kind of a con job.
Akio Morita
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...I established the rule that once we hire an employee, his school records are a matter of the past and are no longer used to evaluate his work or decide on his promotion.
Akio Morita
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In all my years in business I can recall very few people I have wanted to fire for making mistakes.
Akio Morita
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To gain profit is important, but you must invest to build up assets that you can cash in in the future.
Akio Morita
