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Executives of the company must have the necessary qualities to direct the personnel by showing them the way to do things.
Akio Morita -
We want everybody to have the best facilities in which to work, but we do not believe in posh and impressive private offices.
Akio Morita
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We made a completely new kind of transistor (the NPN BJT, and in our development work, our researcher, Leo Esaki, demonstrated the electron tunneling effect, which led to the development of the tunnel diode for which he was awarded a Nobel Prize seventeen years later, after he had joined IBM.
Akio Morita -
...without an organisation that can work together, sometimes over a very long period, it's difficult to see new projects to fruition.
Akio Morita -
Only with these three kinds of creativity - technology, product planning, and marketing - can the public receive the benefit of a new technology.
Akio Morita -
Of course we have to make a profit, but we have to make a profit over the long haul, not just the short term, and that means we must keep investing in research and development - it has run consistently about 6 percent of sales at Sony - and in service.
Akio Morita -
The most important mission for a Japanese manager is to develop a healthy relationship with his employees, to create a familylike feeling within the corporation, a feeling that employees and managers share the same fate.
Akio Morita -
My solution to the problem of unleashing creativity is always to set up a target. The best example of this was the Apollo project in the United States.
Akio Morita
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I have had my difficulties with the American legal system, and so I feel qualified to talk about it.
Akio Morita -
We tell our young managers: 'Don't be afraid to make a mistake. But make sure you don't make the same mistake twice'.
Akio Morita -
The investor and the employee are in the same position, but sometimes the employee is more important, because he will be there a long time whereas an investor will often get in and out on a whim in order to make a profit.
Akio Morita -
We all learn by imitating, as children, as students, as novices in the world of business. And then we grow up and learn to blend our innate abilities with the rules or principles we have learned.
Akio Morita -
Advertising and promotion alone will not sustain a bad product or a product that is not right for the times.
Akio Morita -
..I believe it is a big mistake to think that money is the only way to compensate a person for his work. People need money, but they also want to be happy in their work and proud of it.
Akio Morita
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...if you have so many lawyers, they have to find business, which sometimes they have to create. Sometimes nonsensical lawsuits are generated by lawyers. In this country (the United States everybody sues everybody.
Akio Morita -
More people are interested in trying to shuffle paper assets around than building lasting assets by producing real goods.
Akio Morita -
We want to keep the company healthy and its employees happy, and we want to keep them on the job and productive.
Akio Morita -
In all my years in business I can recall very few people I have wanted to fire for making mistakes.
Akio Morita -
...the remarkable thing about management is that a manager can go on for years making mistakes that nobody is aware of, which means that management can be a kind of a con job.
Akio Morita -
...I established the rule that once we hire an employee, his school records are a matter of the past and are no longer used to evaluate his work or decide on his promotion.
Akio Morita
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'While the United States has been busy creating lawyers, we have been busier creating engineers.' '
Akio Morita -
'There is a major difference between you and me,' I told him. 'Yes, I am rich. But you are wealthy. And that is why you can buy such (expensive jewelry (for your wife and why I cannot.'
Akio Morita -
To gain profit is important, but you must invest to build up assets that you can cash in in the future.
Akio Morita