Claude C. Hopkins Quotes
"Best in the world," "lowest price in existence, " etc are at best claiming the expected. But superlative of that sort are usually damaging. They suggestion looseness of expression, a tendency to exaggerate, a careless truth. They lead readers to discount all the statements that you make.

Quotes to Explore
-
Women often have a great need to portray themselves as sympathetic and pleasing, but we're also dark people with dark thoughts.
-
For me, writing a song, I sit down and the process doesn't really involve me thinking about the demographic of people I'm trying to hit or who I want to be able to relate to the song or what genre of music it falls under.
-
Illustrious acts high raptures do infuse, And every conqueror creates a muse.
-
Ambition often puts Men upon doing the meanest offices; so climbing is performed in the same position with creeping.
-
I believe that movies are fast becoming antique and dinosauric as a medium. Film is a medium for the over-40s and television has gone the same way. If you're going to look towards the new generation, then of course you're going to have to be a lot more random, spontaneous, irreverent and provocative with your programming.
-
I have a couple of gold teeth. I had braces for a year but I didn't wear the retainer.
-
The real drawback to the simple life is that it is not simple. If you are living it, you positively can do nothing else. There is not time.
-
My music, I feel, has always been experimental, but it had got to a point where I felt disconnected from it completely. I didn't want to be a Clark Kent/Superman: I couldn't really say, 'Well, B.o.B's the old me, and Bobby Ray's the new me.' I had to just make a point.
-
By channeling my inner heiress, I created a new opportunity for young heiresses.
-
Some day, I'd like to be known as the queen of containerboards.
-
There was one man in the Labour government, Robin Cook, whom I had a very high regard for. He had the courage to speak out and to resign over Iraq. He was an admirable man. But resignation over a matter of principle is not a very fashionable thing in our society.
-
I've had completely gray hair since, like, 30.
-
It is so important for girls and boys to have a female, strong superhero to look up to.
-
One of my earliest memories is of being about three and a half, climbing through the legs of a man who I didn't know was the famous actor, Patrick Magee.
-
The emperor is in the Church, not above the Church.
-
We know that reading to children is a crucial step. From the beginning, babies who are read to are exposed to the cadence of language, and school-age children who read at home for 15 minutes a day are exposed to millions of words.
-
The privileged classes today are bothered about petrol and diesel prices while the poor can't afford two meals a day. I am a very small person, but I want us to think beyond personal and regional interests.
-
I'm definitely not a super great guitarist. Ultimately, I just write a lot of love songs.
-
Pyrrhus said, 'If I should overcome the Romans in another fight, I were undone.'
-
Read Blake or go to hell, that's my message to the modern world.
-
Horses pretty much broke as a record in England.
-
Seriously, I don't think there's any right way to do anything apart from if you're just being you; then it's a sincere situation.
-
I'm a deeply romantic person, nostalgic to a fault.
-
"Best in the world," "lowest price in existence, " etc are at best claiming the expected. But superlative of that sort are usually damaging. They suggestion looseness of expression, a tendency to exaggerate, a careless truth. They lead readers to discount all the statements that you make.