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Very often, people confuse simple with simplistic. The nuance is lost on most.
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It's not rocket science. It's social science.
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Five years ago, we thought of the Web as a new medium, not a new economy.
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Design, in its broadest sense, is the enabler of the digital era - it's a process that creates order out of chaos, that renders technology usable to business. Design means being good, not just looking good.
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Remember the music is not in the piano.