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When we started Aventura, I think a lot of - the reason why we became so successful besides, you know, doing good music, was also the fact that it was unique and different and never done.
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I wanted to show people I'm like a modern Romeo. I'm romantic, but I can also be seductive. I can be cool and charismatic, swagger-type.
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I have nothing against crossing over, but I don't need to change to cross over.
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There's a misconception in my opinion... and it's that we Latinos have to go do an American album, an English album, an Anglo production, to cross over.
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My life is nothing like my videos. I'm definitely not walking around with lots of hot women, as I am in my videos.
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When I sing, I try to communicate certain emotions, and that's the voice that comes out.
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I feel the first award any artist can have is his audience.
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I just want people to know me.
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I don't do nothing to disrespect the fans.
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My dad is Dominican, my mother's Puerto Rican, and I got into bachata at the age of 10 or 11. When I started listening, it had a reputation for being music for hick people. I thought that had to be changed. I was born and raised in the Bronx, and I knew you make something cool if you're cool.
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Letting go has never been easy, but holding on can be as difficult. Yet strength is measured not by holding on, but by letting go.
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I definitely need a girl that has a good sense of humor because there are some girls that are just very uptight.
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I think you have a crossover when you are known to a wider audience and a different market. I've been able to sell out stadiums all over the world by doing my music. I'm lucky to be in that list without having done an official crossover. Now, will you hear me doing a little bit of R&B? Sure.
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'Despacito' is phenomenal; you can't really chase that type of success. I'm a huge fan of the record, the original, and then when the remix came out, I said, 'Oh my God, it just got greater!'
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The way Aventura became successful was so weird. We didn't have a major label. They say everything has a reason, but it's not easy to find. The only thing that was right was the music.
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One day, my father brings a cassette. He's showing me this, and he's like, 'Look at this guy, his name is Anthony Santos, like you.' I popped it on and started hearing the songs, the music, and I was like, 'Wow, this sounds great.'
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I would always talk with my friends in English and Spanglish, but it was more like slang. It was more like, 'Yo, what's up, dog?' But in Spanish, I know what's proper, and what's ghetto. I know the difference.
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There really isn't a formula for success.
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I really just compete against myself. I look at my previous material and try to surpass what I've done.
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I create the music, and if this artist could complement this record, I reach out.
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I'm not just selling out Yankee Stadium; I'm selling out stadiums in Mexico, in Argentina - with my bachata. I try to stay true to what I do.
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I want to touch people's lives with my music and my lyrics.
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I've got a superstar like Usher singing bachata, a tune featuring Lil Wayne. I'm offering people more than just bachata. That captures a new audience that would listen to bachata because Usher is singing.
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I do proclaim myself king of bachata because I have to represent my genre. I have to always come out and put on the Superman cape. I'm pretty much representing my culture. I'm not going to change that. But I definitely don't want there to be a misconception where people are like, 'The only thing he likes to do is bachata.'