Regiment Quotes

• If we understand the mechanism and motives of the group mind, it is now possible to control and regiment the masses according to our will without them knowing it.

  

  Edward Bernays
  • Control
  • Mechanism
  • Regiment

• This soldier, I realized, must have had friends at home and in his regiment; yet he lay there deserted by all except his dog. I looked on, unmoved, at battles which decided the future of nations. Tearless, I had given orders which brought death to thousands. Yet here I was stirred, profoundly stirred, stirred to tears. And by what? By the grief of one dog. Napoleon Bonaparte, on finding a dog beside the body of his dead master, licking his face and howling, on a moonlit field after a battle. Napoleon was haunted by this scene until his own death.

  

  Napoleon Bonaparte
  • Friends
  • Death
  • Soldier

• If we understand the mechanisms and motives of the group mind, it is now possible to control and regiment the masses according to our will without their knowing it In almost every act of our daily lives, whether in the sphere of politics or business, in our social conduct or our ethical thinking, we are dominated by the relatively small number of persons who understand the mental processes and social patterns of the masses. It is they who pull the wires which control the public mind.

  

  Edward Bernays
  • Business
  • Politics
  • Mechanisms