Research Quotes
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Customers don't know what they want. There's plenty of good psychology research that shows that people are not able to accurately predict how they would behave in the future. So asking them, 'Would you buy my product if it had these three features?' or 'How would you react if we changed our product this way?' is a waste of time. They don't know.
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John Boswell introduction of the concept of "gay" (in the way he defines it) provides us both with a useful instrument of research and at the same time a better comprehension of how people actually conceive of themselves and their sexual behavior.
