Research Quotes
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Customers don't know what they want. There's plenty of good psychology research that shows that people are not able to accurately predict how they would behave in the future. So asking them, 'Would you buy my product if it had these three features?' or 'How would you react if we changed our product this way?' is a waste of time. They don't know.
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I do research. I do emotional sort of Method work. Somehow it’s a huge mishmash of things that becomes my own acting process and my own way of navigating through something. But ultimately the desire is to be honest, and for that truth to bleed through into your work and onto the screen.
