Focus Groups Quotes
-
It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.
Steve Jobs -
To know John Kennedy, as I did, was to understand the true meaning of the word. He understood that courage is not something to be gauged in a poll or located in a focus group. No adviser can spin it. No historian can backdate it. For, in the age old contest between popularity and principle, only those willing to lose for their convictions are deserving of posterity's approval.
Gerald Rudolph Ford Jr.