Pricing Quotes
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We are market based and have to differentiate our product in many ways; pricing isn't the only one.
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In theory, everybody buys the best and cheapest commodities offered to him on the market. In practice, if every one went around pricing, and chemically testing before purchasing, the dozens of soaps or fabrics or brands of bread which are for sale, economic life would become hopelessly jammed.
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I think the main problem we have is the pricing of oil as it is now. I think it's wrong. It does not reflect the fundamentals of supply/demand.
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We expect modest improvement in used vehicle profits per unit as wholesale pricing moderates.
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Our current pricing is in the middle range of the league and that's where we like to be.
