In neither his definition nor the examples illustrating what memes are does Dawkins mention anything that would distinguish memes from concepts.
Our task is to create memes... Launch your meme boldly and see if it will replicate.
Ideologies are cultural memes. They are the most confining of the cultural memes. That's where culture gets real ugly. It is when you rub up against its ideologies.
Consciousness is an illusion constructed by the memes.
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