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Historically, philanthropy has been something that you do when you turn 65, and you are retired, and you have spent your life accumulating your financial resources, and now you finally have time to do it. But because of the Internet revolution, that in turn revolutionized economic growth and wealth generation.
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My mother taught me that to maximize your philanthropic potential, you need to constantly challenge your capabilities and put yourself in situations that are not always comfortable. Through her example, I discovered that there is no more beautiful way to live a life than to live a life of service.
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When I started teaching at Stanford Graduate School of Business in 2000, no field-based courses in strategic philanthropy existed.
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'Giving 2.0' frames giving as a learning experience and encourages everyone to make giving a part of your year-round life.
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I want to empower and educate and inspire individuals who are giving to give in a way that is more meaningful. The more meaningful our giving is, the more giving we will do.
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Being innovative in your philanthropy allows you to stride forward in your giving journey; you can marry your mind and heart to turn charity into lasting impact; and you can become more ambitious in your giving.
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When I look at founders and CEOs like Mark Zuckerberg at Facebook and Brian Chesky at Airbnb and Sebastian Thrun at Udacity, these are companies that are creating extraordinary social good and extraordinary economic and educational empowerment, all within with context of a for-profit model.
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Philanthropic dollars are precious resources, so it's our responsibility to consider how we use them carefully. Yet few of us spend enough time doing so.
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'Giving 2.0' is about making your giving matter more to the people we all hope to help, and it's about making your giving matter more to you.
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When incomes and bonuses decrease, revenues falter, and businesses stumble, it's more important than ever to give - not necessarily more, but in a way that matters more. When incomes are down and wallets are stretched, the effectiveness of our giving is what really counts.
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When you give as a family, not only are you sharing the happiness that giving brings you by watching it translate into positive change, but you are also transmitting your giving values to your children by engaging them in the giving process itself.