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If I want to shoot my daily look, I just put it on Instagram - not on the Web site.
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Growing up, I always liked Catwoman and Superman; they inspired me.
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I don't follow other fashion blogs, but I do follow other fashionistas on Instagram. Many of them are my friends; it's really cool: they can inspire me, and they're also my friends. I also look for inspiration in the street; there are so many fashionable women walking around.
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I was so proud of my team and myself for changing the rules of the fashion industry.
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Of course, you decide which story you want to tell. For me, it's been very authentic, so sometimes I'm super happy, and I post four pictures one after the other; sometimes I'm busy, and I don't. Sometimes I'm sad, and I post a sad picture.
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I could have been like so many other bloggers or 'influencers' who just have their agent and are more like celebrities, but I've never wanted it to be only like that. Of course, I still want that part in my life, but I also wanted to create a brand.
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This mix of willingness and passion made me the businesswoman I am now.
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My intention was to create something that people loved to look at and they could find inspiration from, and that was it.
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I'm happy with all of my past outfits, as they have felt right at the time, and your style always evolves.
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The Blonde Salad never stops!
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I love hats, especially when you have bad hair days.
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Some loved me, some hated me - but they all followed me.
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I've never tried too hard.
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After my first fashion week, there were so many brands approaching us, and we said 'No' 90 per cent of the time. We didn't care about making a lot of money - it seemed so short term. We've always wanted to create something bigger.
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I strongly prefer to keep my hair loose and wavy, leaving it as natural as possible.
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Americans have a casual vibe that I love so much.
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I love makeup so much, but I'm very bad at doing my own makeup. Italian girls don't wear very much, so when I do put on makeup it's just very, very natural.
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Looking into the camera creates a special eye and soul contact.
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When someone calls me a blogger, I think, 'That's one of the things I used to do.' I'm a creative director for my shoe brand; I'm the editor-in-chief of 'The Blonde Salad,' which is a website and not just a blog anymore.
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At the beginning of my career, it was really difficult for my family to understand what I was working on, but they supported me anyway and gave me the best advice, which was to always be myself.
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Don't think too much. The best pictures come naturally.
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Personality for me is the strongest statement.
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I bought a Cartier nail bracelet to celebrate the fifth anniversary of my blog. It's an investment piece, but it's simple enough to wear every day, and it's something that will last forever.
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When I started my blog, I wanted it to be like my house - my own little place that anyone could come to.