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If people are failing, they look inept. If people are succeeding, they look strong and good and competent. That's the 'halo effect.' Your first impression of a thing sets up your subsequent beliefs. If the company looks inept to you, you may assume everything else they do is inept.
Daniel Kahneman -
Our comforting conviction that the world makes sense rests on a secure foundation: our almost unlimited ability to ignore our ignorance.
Daniel Kahneman
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My impression is that the elimination of memories greatly reduces the value of the experience.
Daniel Kahneman -
Political columnists and sports pundits are rewarded for being overconfident.
Daniel Kahneman -
The lesson is clear: estimates of causes of death are warped by media coverage. ... The world in our heads is not a precise replica of reality; our expectations about the frequency of events are distorted by the prevalence and emotional intensity of the messages to which we are exposed.
Daniel Kahneman -
Optimism is normal, but some fortunate people are more optimistic than the rest of us. If you are genetically endowed with an optimistic bias, you hardly need to be told that you are a lucky person - you already feel fortunate.
Daniel Kahneman -
There is a deep gap between our thinking about statistics and our thinking about individual cases.
Daniel Kahneman -
After a crisis we tell ourselves we understand why it happened and maintain the illusion that the world is understandable. In fact, we should accept the world is incomprehensible much of the time.
Daniel Kahneman
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Nothing in life is quite as important as you think it is while you're thinking about it.
Daniel Kahneman -
We don't only tell stories when we set out to tell stories, our memory tells us stories. That is, what we get to keep from our experiences is a story.
Daniel Kahneman -
In a rising market, enough of your bad ideas will pay off so that you'll never learn that you should have fewer ideas.
Daniel Kahneman -
An investment said to have an 80% chance of success sounds far more attractive than one with a 20% chance of failure. The mind can't easily recognize that they are the same.
Daniel Kahneman -
The effort invested in 'getting it right' should be commensurate with the importance of the decision.
Daniel Kahneman -
When people evaluate their life, they compare themselves to a standard of what a successful life is, and it turns out that standard tends to be universal: People in Togo and Denmark have the same idea of what a good life is, and a lot of that has to do with money and material prosperity.
Daniel Kahneman
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A reliable way to make people believe in falsehoods is frequent repetition, because familiarity is not easily distinguished from truth.
Daniel Kahneman -
The experiencing self lives in the moment; it is the one that answers the question, 'Does it hurt?' or 'What were you thinking about just now?' The remembering self is the one that answers questions about the overall evaluation of episodes or periods of one's life, such as a stay in the hospital or the years since one left college.
Daniel Kahneman -
Organizations may be better able to tame optimism than individuals are.
Daniel Kahneman -
It is the consistency of the information that matters for a good story, not its completeness. Indeed, you will often find that knowing little makes it easier to fit everything you know into a coherent pattern.
Daniel Kahneman -
Most people are highly optimistic most of the time.
Daniel Kahneman -
Many ideas happen to us. We have intuition, we have feeling, we have emotion, all of that happens, we don't decide to do it. We don't control it.
Daniel Kahneman
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One thing we have lost, that we had in the past, is a sense of progress, that things are getting better. There is a sense of volatility, but not of progress.
Daniel Kahneman -
It's a wonderful thing to be optimistic. It keeps you healthy and it keeps you resilient.
Daniel Kahneman -
Optimistic people play a disproportionate role in shaping our lives. Their decisions make a difference; they are inventors, entrepreneurs, political and military leaders - not average people. They got to where they are by seeking challenges and taking risks.
Daniel Kahneman -
Intelligence is not only the ability to reason; it is also the ability to find relevant material in memory and to deploy attention when needed.
Daniel Kahneman