Daniel Lubetzky Quotes
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Socially conscious brands engender more loyalty.
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KIND has gone through many iterations as it deepens its social impact. When you're selling a million dollars a year, the impact you can have is very different than when you are selling over a billion dollars a year. Scale has allowed us to do things we never thought possible.
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The ideal is to build a culture of healthy discussion, where everyone's ideas are valued. At KIND, we want everyone to be comfortable challenging my or anyone else's ideas without ever feeling or making someone else feel that the questioning is a personal attack.
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How powerful it is to surprise a total stranger with a really nice act: buy them a cup of coffee, pay their toll. It makes their day; it makes your day.