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In a world of shared data services, where you have third-party networks selling ads on your behalf and displaying them in real time to your users, it's very difficult for you to control everything.
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I believe in the opportunities for social gaming. It's overlapping with mobile gaming and lots of video gaming, but it's still different. It's all getting more blurry as hardcore games and console games talk about being social.
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I think you're defined as a company by what you choose to do and what you choose not to do.
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There's a lot of opportunity for game developers to show value to people, things they want to spend money on. I think offers are just another kind of ads.
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There are people who have formed guilds in 'World of Warcraft' who may have played together for years before actually meeting, but because of the adventures they had together, they formed really deep-rooted friendships.
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I'm fearful the Democratic Party is already moving too far to the left. I want to push the Democratic Party to be more in touch with mainstream America, and on some issues, that's more left, and on some issues it might be more right.
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I regularly encourage employees to break rules. I also say to employees that leadership starts with complaining and dissatisfaction. But it doesn't stop there. It comes from saying you're dissatisfied with something and then fixing it and making it better for everybody.
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My only agenda is, I would like to see mainstream America more empowered to set an agenda.
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We're busy people; we need media that's multitask-able. I want games I can play while I'm watching television. 70% of Americans are on the Internet while they watch TV. We all multitask now, and we need media to reflect that.
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From the beginning... I wanted to build a company that could sustain not for two years or four years or even ten years but be something that really matters over time the way Amazon and Google and others have.
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I really thought to myself, 'If I'm going to do anything in this world, I am going to be the best I can be.' I have a tennis coach that has taken me as far as my body can go. I hired a private skiing coach during my birthday week. I have a private yoga instructor. I just don't understand why you wouldn't give yourself every advantage.
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I think it is rewarding to manage, but it is not what I am passionate about. Managing more than 200 people, maybe 150 people, isn't fun to me and is not my skill set.
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The overall tectonic shifts that are going on in games and more broadly in media are that everything is moving to becoming free, social, and accessible. But we're just at the beginning of that. We can get to a day where short-session play can enhance, if not replace, text messaging as a way to stay in touch with people.
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About every other week, I sit down with all of our new Zynga hires and I talk to them for about 90 minutes, have an open Q&A. There is no formal presentation. I talk about our values, where they came from and why they are so important, and I ask them to challenge those values.
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Video games and outdoor sports - that was my childhood.
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We can't wait until elections to fight for what we care about. We can't hope for a benevolent leader who may choose to listen to us. We need a network that lets the best ideas and leaders rise to the top through an open, inclusive democratic process.
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I need to aspire to be a great CEO and not just a great product engineer.
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I got involved early on in social media - I created one of the first social networks - and for me, social gaming was a natural evolution of that.
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The more you can be self-aware and honest about yourself, the more you can cultivate that in other people.
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When I entered the workforce, I was frustrated. When you're starting your career, somebody else is 'The Man' or 'The Woman.' They go into a room and make the decision, not you. You don't feel empowered. I wanted to break through that.