Marshall McLuhan Quotes
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I don't necessarily agree with everything I say.
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Boyoboy oboyoboy oboyoboyoboyoboyoboyoboy...
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When the evolutionary process shifts from biology to software technology the body becomes the old hardware environment. The human body is now a probe, a laboratory for experiments. (p. 180)
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Logos is the formal cause of the kosmos and all things, responsible for their nature and configuration.
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Man works when he is partially involved. When he is totally involved he is at play or leisure.
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Philosophy was as naive as science in its unconscious acceptance of the assumptions or dynamic of typography. (p. 278)
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Obsolescence never meant the end of anything, it's just the beginning.
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Literacy, the visual technology, dissolved the tribal magic by means of its stress on fragmentation and specialization and created the individual.
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All of man's artefacts, whether hardware or software, whether bulldozers or laws of chemistry, are alike linguistic in structure and intent. (p. 227)
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Typography is not only a technology but is in itself a natural resource or staple, like cotton or timber or radio; and, like any staple, it shapes not only private sense ratios but also patterns of communal interdependence. (p. 186)
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The task confronting contemporary man is to live with the hidden ground of his activities as familiarly as our literate predecessors lived with the figure minus ground.
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It is the poets and painters who react instantly to a new medium like radio or TV. (p. 53)
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Societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication.
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I am a pattern watcher. (p. 311)
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In the electric age we wear all mankind as our skin. (p. 47)
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I wouldn't have seen it if I hadn't believed it.
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People don't actually read newspapers. They step into them every morning like a hot bath. (p. 184)
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The Homeric hero becomes a split-man as he assumes an individual ego. (p. 58)
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When Coleridge said that all men are born either Platonists or Aristotelians, he was saying that all men tend to be either acoustic or visual in their sensory bias.
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The human family now exists under conditions of a global village. We live in a single constricted space resonant with tribal drums.
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We look at the present through a rear-view mirror. We march backwards into the future.
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Media, by altering the environment, evoke in us unique ratios of sense perception...When these ratios change, men change.
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The modern Little Red Riding Hood, reared on singing commercials, has no objection to being eaten by the wolf.
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While Poe and the Symbolists were exploring the irrational in literature, Freud had begun to explore the resonant figure/ground double-plot of the conscious and unconscious.