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I am a pattern watcher. (p. 311)
Marshall McLuhan -
Obsolescence never meant the end of anything, it's just the beginning.
Marshall McLuhan
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It is the poets and painters who react instantly to a new medium like radio or TV. (p. 53)
Marshall McLuhan -
Logos is the formal cause of the kosmos and all things, responsible for their nature and configuration.
Marshall McLuhan -
In the electric age we wear all mankind as our skin. (p. 47)
Marshall McLuhan -
Literacy, the visual technology, dissolved the tribal magic by means of its stress on fragmentation and specialization and created the individual.
Marshall McLuhan -
Philosophy was as naive as science in its unconscious acceptance of the assumptions or dynamic of typography. (p. 278)
Marshall McLuhan -
Man works when he is partially involved. When he is totally involved he is at play or leisure.
Marshall McLuhan
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The task confronting contemporary man is to live with the hidden ground of his activities as familiarly as our literate predecessors lived with the figure minus ground.
Marshall McLuhan -
Media, by altering the environment, evoke in us unique ratios of sense perception...When these ratios change, men change.
Marshall McLuhan -
Typography is not only a technology but is in itself a natural resource or staple, like cotton or timber or radio; and, like any staple, it shapes not only private sense ratios but also patterns of communal interdependence. (p. 186)
Marshall McLuhan -
The Homeric hero becomes a split-man as he assumes an individual ego. (p. 58)
Marshall McLuhan -
Languages are environments to which the child related synesthetically. (p. 166)
Marshall McLuhan -
People don't actually read newspapers. They step into them every morning like a hot bath. (p. 184)
Marshall McLuhan
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In this electronic age we see ourselves being translated more and more into the form of information, moving toward the technological extension of consciousness.
Marshall McLuhan -
Language is a form of organized stutter.
Marshall McLuhan -
The literate man is a sucker for propaganda...You cannot propagandize a native. You can sell him rum and trinkets, but you cannot sell him ideas.
Marshall McLuhan -
Societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication.
Marshall McLuhan -
I wouldn't have seen it if I hadn't believed it.
Marshall McLuhan -
Ideally, advertising aims at the goal of a programmed harmony among all human impulses and aspirations and endeavors. Using handicraft methods, it stretches out toward the ultimate electronic goal of a collective consciousness.
Marshall McLuhan
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We look at the present through a rear-view mirror. We march backwards into the future.
Marshall McLuhan -
Our Age of Anxiety is, in great part, the result of trying to do today's job with yesterday's tools and yesterday's concepts.
Marshall McLuhan -
Formal cause, as logos, incorporates the patterns of side-effects as part of essential nature: tetrads restore poesis and the making process to the study of artefacts.
Marshall McLuhan -
When Coleridge said that all men are born either Platonists or Aristotelians, he was saying that all men tend to be either acoustic or visual in their sensory bias.
Marshall McLuhan