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I don't necessarily agree with everything I say.
Marshall McLuhan
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Acoustic space is totally discontinuous, like touch. It is a sphere without centers or margins.
Marshall McLuhan
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Man works when he is partially involved. When he is totally involved he is at play or leisure.
Marshall McLuhan
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Boyoboy oboyoboy oboyoboyoboyoboyoboyoboy...
Marshall McLuhan
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When Coleridge said that all men are born either Platonists or Aristotelians, he was saying that all men tend to be either acoustic or visual in their sensory bias.
Marshall McLuhan
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We are not Argus-eyed, but Argus-eared.
Marshall McLuhan
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All of man's artefacts, whether hardware or software, whether bulldozers or laws of chemistry, are alike linguistic in structure and intent. (p. 227)
Marshall McLuhan
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Societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication.
Marshall McLuhan
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Today it is not the classroom nor the classics which are the repositories of models of eloquence, but the ad agencies.
Marshall McLuhan
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Obsolescence never meant the end of anything, it's just the beginning.
Marshall McLuhan
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Formal cause, as logos, incorporates the patterns of side-effects as part of essential nature: tetrads restore poesis and the making process to the study of artefacts.
Marshall McLuhan
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The culture-heroes of preliteracy and postliteracy alike are robots.
Marshall McLuhan
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The task confronting contemporary man is to live with the hidden ground of his activities as familiarly as our literate predecessors lived with the figure minus ground.
Marshall McLuhan
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I am a pattern watcher. (p. 311)
Marshall McLuhan
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We look at the present through a rear-view mirror. We march backwards into the future.
Marshall McLuhan
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History as she is harped. Rite words in rote order. (pp. 108-109)
Marshall McLuhan
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Typography is not only a technology but is in itself a natural resource or staple, like cotton or timber or radio; and, like any staple, it shapes not only private sense ratios but also patterns of communal interdependence. (p. 186)
Marshall McLuhan
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It's misleading to suppose there's any basic difference between education & entertainment. This distinction merely relieves people of the responsibility of looking into the matter.
Marshall McLuhan
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Current concern with reading and spelling reform steers away from visual to auditory stress. (p. 54)
Marshall McLuhan
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Philosophy was as naive as science in its unconscious acceptance of the assumptions or dynamic of typography. (p. 278)
Marshall McLuhan
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In the electric age we wear all mankind as our skin. (p. 47)
Marshall McLuhan
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Diaper backward spells repaid. Think about it.
Marshall McLuhan
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The mask, like the side-show freak, is mainly participatory rather than pictorial in its sensory appeal. (p. 352)
Marshall McLuhan
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When the evolutionary process shifts from biology to software technology the body becomes the old hardware environment. The human body is now a probe, a laboratory for experiments. (p. 180)
Marshall McLuhan
