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The bible belt is oral territory and therefore despised by the literati.
Marshall McLuhan -
The space of early Greek cosmology was structured by logos – resonant utterance or word.
Marshall McLuhan
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A commercial society whose members are essentially ascetic and indifferent in social ritual has to be provided with blueprints and specifications for evoking the right tone for every occasion.
Marshall McLuhan -
Nobody ever made a grammatical error in a non-literate society. (p. 271)
Marshall McLuhan -
Canada is the only country in the world that knows how to live without an identity.
Marshall McLuhan -
The twentieth century encounter between alphabetic and electronic forces of culture confers on the printed word a crucial role in staying the return to 'the Africa within.' (p. 51)
Marshall McLuhan -
Current concern with reading and spelling reform steers away from visual to auditory stress. (p. 54)
Marshall McLuhan -
Does the interiorization of media such as letters alter the ratio among our senses and change mental processes? (p. 28)
Marshall McLuhan
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One of the many effects of television on radio has been to shift radio from an entertainment medium into a kind of nervous information system. (p. 298)
Marshall McLuhan -
The unique innovation of the phonetic alphabet released the Greeks from the universal acoustic spill of tribal societies. (p. 70)
Marshall McLuhan -
New media are new archetypes, at first disguised as degradations of older media.
Marshall McLuhan -
Antipathy, dissimilarity of views, hate, contempt, can accompany true love.
Marshall McLuhan -
The human family now exists under conditions of a global village. We live in a single constricted space resonant with tribal drums.
Marshall McLuhan -
Instead of scurrying into a corner and wailing about what media are doing to us, one should charge straight ahead and kick them in the electrodes.
Marshall McLuhan
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The sheer increase in the quantity of information movement favoured the visual organization of knowledge and the rise of perspective even before typography. (p. 128)
Marshall McLuhan -
Blast Sputnik for closing terrestrial nature in a man-made environment that transfers the evolutionary process from biology to technology. (p. 85)
Marshall McLuhan -
Great art speaks a language which every intelligent person can understand. The people who call themselves modernists today speak a different language.
Marshall McLuhan -
The more the data banks record about each one of us, the less we exist.
Marshall McLuhan -
Most of our assumptions have outlived their uselessness.
Marshall McLuhan -
As technology advances, it reverses the characteristics of every situation again and again. The age of automation is going to be the age of 'do it yourself.'
Marshall McLuhan
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There is no connection between the elements in an electric world, which is equivalent to being surrounded by the human unconscious. (p. 260)
Marshall McLuhan -
We become what we behold. We shape our tools and then our tools shape us.
Marshall McLuhan -
Advertising is the greatest art form of the 20th century.
Marshall McLuhan -
Since Sputnik there is no Nature. Nature is an item contained in a man-made environment of satellites and information.
Marshall McLuhan