Marshall McLuhan Quotes
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The method of the twentieth century is to use not single but multiple models for experimental exploration – the technique of the suspended judgement. (p. 81)
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While people are engaged in creating a totally different world, they always form vivid images of the preceding world. (p. 21)
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The unformulated message of an assembly of news items from every quarter of the globe is that the world today is one city. All war is civil war. All suffering is our own.
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The new media are not bridges between man and nature: they are nature. (p. 14)
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Typography cracked the voices of silence. (p. 283)
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I am not a 'culture critic' because I am not in any way interested in classifying cultural forms. I am a metaphysician, interested in the life of the forms and their surprising modalities. That is why I have no interest in the academic world.
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With Gutenberg Europe enters the technological phase of progress, when change itself becomes the archetypal norm of social life. (p. 177)
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The 4 aspects of each of the media actually constitute the four features of all metaphors. In other words, all human technologies whatever are, in the fullest sense, linguistic outerings, or utterings, of man. (p. 275)
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The mask, like the side-show freak, is mainly participatory rather than pictorial in its sensory appeal. (p. 352)
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When technology extends one of our senses, a new translation of culture occurs as swiftly as the new technology is interiorized. (p. 47)
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Environment is process, not container. (p. 30)
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Casting my perils before swains.
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The global village is a place of very arduous interfaces and very abrasive situations.
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Prose is private drama; poetry is corporate drama. (p. 275)
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We drive into the future using only our rearview mirror.
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The electronic age is a world in which causes and effects become almost interchangeable, as in music structures. (p. 99)
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Mysticism is just tomorrow’s science dreamed today.
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Our senses are not receptors so much as reactors and makers of different modalities of space. Perhaps touch is not just skin contact with things, but the very life of things in the mind. (p. 256)
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Writing turned a spotlight on the high, dim Sierras of speech; writing was the visualization of acoustic space. It lit up the dark. (p. 14)
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The more the data banks record about each one of us, the less we exist.
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Print created national uniformity and government centralism, but also individualism and opposition to government as such. (p. 267)
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The book is a private confessional form that provides a 'point of view.'
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Environments are invisible. Their groundrules, pervasive structure, and overall patterns elude easy perception.
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The car has become the carapace, the protective and aggressive shell, of urban and suburban man.