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In the electric age, when our central nervous system is technologically extended to involve us in the whole of mankind and to incorporate the whole of mankind in us, we necessarily participate, in depth, in the consequences of our every action. It is no longer possible to adopt the aloof and dissociated role of the literate Westerner. (p. 4)
Marshall McLuhan -
The typographic logic created 'the outsider,' the alienated mass, as the type of integral, that is, intuitive and irrational, man. (p. 241)
Marshall McLuhan
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The inner trip is not the sole prerogative of the LSD traveler; it’s the universal experience of TV watchers.
Marshall McLuhan -
The anguish of the third dimension is given its first verbal manifestation in poetic history in King Lear. (p. 18)
Marshall McLuhan -
As the unity of the modern world becomes increasingly a technological rather than a social affair, the techniques of the arts provide the most valuable means of insight into the real direction of our own collective purposes.
Marshall McLuhan -
The mask, like the side-show freak, is mainly participatory rather than pictorial in its sensory appeal. (p. 352)
Marshall McLuhan -
Anyone who tries to make a distinction between education and entertainment doesn't know the first thing about either.
Marshall McLuhan -
I am not a 'culture critic' because I am not in any way interested in classifying cultural forms. I am a metaphysician, interested in the life of the forms and their surprising modalities. That is why I have no interest in the academic world.
Marshall McLuhan
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Technologies themselves, regardless of content, produce a hemispheric bias in the users.
Marshall McLuhan -
Tactility is space of the interval.
Marshall McLuhan -
Ads are the cave art of the twentieth century.
Marshall McLuhan -
With Gutenberg Europe enters the technological phase of progress, when change itself becomes the archetypal norm of social life. (p. 177)
Marshall McLuhan -
The tribalizing power of the new electronic media, the way in which they return to us to the unified fields of the old oral cultures, to tribal cohesion and pre-individualist patterns of thought, is little understood. Tribalism is the sense of the deep bond of family, the closed society as the norm of community.
Marshall McLuhan -
Try not to have Emily exposed to hours and hours of TV. It is a vile drug which permeates the nervous system, especially in the young.
Marshall McLuhan
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When technology extends one of our senses, a new translation of culture occurs as swiftly as the new technology is interiorized. (p. 47)
Marshall McLuhan -
On Jimmy Carter 'Huck Finn. Loss of identity drives people to nostalgia. Electronic man has no physical body, so he puts nostalgia in its place.'
Marshall McLuhan -
The ways of thinking implanted by electronic culture are very different from those fostered by print culture. Since the Renaissance most methods and procedures have strongly tended towards stress on the visual organization of knowledge.
Marshall McLuhan -
In Catch-22, the figure of the black market and the ground of war merge into a monster presided over by the syndicate. When war and market merge, all money transactions begin to drip blood. (p. 211)
Marshall McLuhan -
The new overkill is simply an extension of our nervous system into a total ecological service environment. Such a service environment can liquidate or terminate its beneficiaries as naturally as it sustains them. (p. 152)
Marshall McLuhan -
The logos of creation, 'And God Said ...' formed the basis of Christian interpretation of the 'Book of Nature.'
Marshall McLuhan
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When we invent a new technology, we become cannibals. We eat ourselves alive since these technologies are merely extensions of ourselves. The new environment shaped by electric technology is a cannibalistic one that eats people. To survive one must study the habits of cannibals. (p. 261)
Marshall McLuhan -
It is the framework which changes with each new technology and not just the picture within the frame.
Marshall McLuhan -
The potential of any new technology is always dissipated by its users involvement in its predecessors. (p. 210)
Marshall McLuhan -
The pre-atomist multisensory void was an animate, pulsating, and moving vibrant interval, neither container nor contained, acoustic space penetrated by tactility.
Marshall McLuhan