Marshall McLuhan Quotes
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The global village is a place of very arduous interfaces and very abrasive situations.
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On Jimmy Carter 'Huck Finn. Loss of identity drives people to nostalgia. Electronic man has no physical body, so he puts nostalgia in its place.'
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In Catch-22, the figure of the black market and the ground of war merge into a monster presided over by the syndicate. When war and market merge, all money transactions begin to drip blood. (p. 211)
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I neither approve nor disapprove. I merely try to understand. Sexual freedom is as natural to newly tribalized youth as drugs.
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The Greeks invented both their artistic and scientific novelties after the interiorization of the alphabet. (p. 66)
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The hardware world tends to move into software form at the speed of light.
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The levelling of inflexion and of wordplay became part of the program of applied knowledge in the seventeenth century. (p. 265)
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The new overkill is simply an extension of our nervous system into a total ecological service environment. Such a service environment can liquidate or terminate its beneficiaries as naturally as it sustains them. (p. 152)
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The alphabet is an aggressive and militant absorber and transformer of culture, as Harold Innis was the first to show. (p. 56)
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The specialist is one who never makes small mistakes while moving towards the grand fallacy. (p. 154)
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It is the framework which changes with each new technology and not just the picture within the frame.
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Cervantes confronted typographic man in the figure of Don Quixote. (p. 242)
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The future masters of technology will have to be lighthearted and intelligent. The machine easily masters the grim and the dumb. (p. 55)
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People never remember but the computer never forgets. (p. 69)
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The bias of each medium of communication is far more distorting than the deliberate lie.
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All advertising advertises advertising – no ad has its meaning alone. (p. 145)
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New media are new languages, their grammar and syntax yet unknown.
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All media exist to invest our lives with artificial perceptions and arbitrary values.
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Literacy remains even now the base and model of all programs of industrial mechanization; but, at the same time, locks the minds and senses of its users in the mechanical and fragmentary matrix that is so necessary to the maintenance of mechanized society.
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Money is just the poor man's credit card.
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At the very high speed of living, everybody needs a new career and a new job and a totally new personality every ten years.
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In tetrad form, the artefact is seen to be not netural or passive, but an active logos or utterance of the human mind or body that transforms the user and his ground.
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The world of visual perspective is one of unified and homogeneous space. Such a world is alien to the resonating diversity of spoken words. So language was the last art to accept the visual logic of Gutenberg technology, and the first to rebound in the electric age.
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There is a real, living unity in our time, as in any other, but it lies submerged under a superficial hubbub of sensation.