Marshall McLuhan Quotes
-
Omnipresence has become an ordinary human dimension.
-
Audile-tactile space is the space of involvement. We lose 'touch' without it. Visual space is the space of detachment.
-
American youth attributes much more importance to arriving at driver's license age than at voting age.
-
You don't like those ideas? I got others!
-
The new media are not bridges between man and nature - they are nature...The new media are not ways of relating us to the old world; they are the real world and they reshape what remains of the old world at will.
-
The pre-atomist multisensory void was an animate, pulsating, and moving vibrant interval, neither container nor contained, acoustic space penetrated by tactility.
-
Tactility is space of the interval.
-
Electric technology is directly related to our central nervous systems, so it is ridiculous to talk of 'what the public wants' played over its own nerves. (p. 68)
-
The criminal, like the artist, is a social explorer.
-
The sociologist permits himself to see only what is acceptable to his colleagues. (p. 370)
-
Cervantes confronted typographic man in the figure of Don Quixote. (p. 242)
-
Unlike previous environmental changes, the electric media constitutes a total and near-instanteous transformation of culture, values and attitudes.
-
The visual power of the phonetic alphabet is the translate other languages into itself is part of its power to invade right hemisphere (oral) cultures.
-
An administrator in a bureaucratic world is a man who can feel big by merging his non-entity in an abstraction. A real person in touch with real things inspires terror in him.
-
Metaphor has traditionally been regarded as the matrix and pattern of the figures of speech.
-
Heidegger surf-boards along on the electronic wave as triumphantly as Descartes rode the mechanical wave. (p. 280)
-
Literacy remains even now the base and model of all programs of industrial mechanization; but, at the same time, locks the minds and senses of its users in the mechanical and fragmentary matrix that is so necessary to the maintenance of mechanized society.
-
Great ages of innovation are the ages in which entire cultures are junked or scrapped. (p. 309)
-
The alphabet, when pushed to a high degree of abstract visual intensity, became typography. The printed word with its specialist intensity burst the bonds of medieval corporate guilds and monasteries, created extreme individualist patterns of enterprise and monopoly. (p. 23)
-
The portability of the book, like that of the easel-painting, added much to the new culture of individualism. (p. 233)
-
The TV generation is postliterate and retribalized. It seeks by violence to scrub the old private image and to merge in a new tribal identity, like any corporate executive. (p. 201)
-
I don't explain-I explore.
-
The hardware world tends to move into software form at the speed of light.
-
The great sixteenth century divorce between art and science came with accelerated calculators. (p. 205)