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The increase of visual stress among the Greeks alienated them from the primitive art that the electronic age now reinvents after interiorizing the 'unified field' of electric all-at-onceness. (p. 72)
Marshall McLuhan -
Interdeterminacy was a figure-ground problem arising from incongruity between the visual bias of classical science and the new acoustic sensibilities.
Marshall McLuhan
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Language alone includes all the senses in interplay at all times. (p. 253)
Marshall McLuhan -
A man's reach must exceed his grasp or what's a metaphor? (p.7)
Marshall McLuhan -
The photograph reverses the purpose of travel, which until now had been to encounter the strange and unfamiliar.
Marshall McLuhan -
The fall or scrapping of a cultural world puts us all into the same archetypal cesspool, engendering nostalgia for earlier conditions.
Marshall McLuhan -
Money is a poor man's credit card.
Marshall McLuhan -
New media are new languages, their grammar and syntax yet unknown.
Marshall McLuhan
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A nomadic society cannot experience enclosed space. (p. 73)
Marshall McLuhan -
Everybody tends to merge his identity with other people at the speed of light. It's called being mass man.
Marshall McLuhan -
It is the medium that shapes and controls the scale and form of human association and action. (p. 9)
Marshall McLuhan -
Violence is the effort to maintain and restore a weakened psyche. (p. 377)
Marshall McLuhan -
The meaning of experience is typically one generation behind the experience. The content of new situations, both private and corporate, is typically the preceding situation.
Marshall McLuhan -
Each of our senses makes its own space, but no sense can function in isolation. Only as sight relates the touch, or kinaesthesia, or sound, can the eye see.
Marshall McLuhan
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Until more than two centuries after printing nobody discovered how to maintain a single tone or attitude throughout a prose composition. (p. 154)
Marshall McLuhan -
The press is a group confessional form that provides communal participation. The book is a private confessional form that provides a 'point of view.' (p. 204)
Marshall McLuhan -
The Gutenberg galaxy was theoretically dissolved in 1905 with the discovery of curved space, but in practice it had been invaded by the telegraph two generations before that. (p. 286)
Marshall McLuhan -
The manuscript shaped medieval literary conventions at all levels. (p. 99)
Marshall McLuhan -
Headlines are icons, not literature. (p. 5)
Marshall McLuhan -
Only a fraction of the history of literacy has been typographic. (p. 84)
Marshall McLuhan
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The most human thing about us is our technology.
Marshall McLuhan -
To say that a body or its gravitational field 'bends in space' in its vicinity is the discuss visual space in acoustic terms.
Marshall McLuhan -
The discarnate TV user lives in a world between fantasy and dream, and is in a typically hypnotic state, which is the ultimate form and level of participation.
Marshall McLuhan -
The visual power of the phonetic alphabet is the translate other languages into itself is part of its power to invade right hemisphere (oral) cultures.
Marshall McLuhan