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Each of our senses makes its own space, but no sense can function in isolation. Only as sight relates the touch, or kinaesthesia, or sound, can the eye see.
Marshall McLuhan -
Only a fraction of the history of literacy has been typographic. (p. 84)
Marshall McLuhan
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It is the medium that shapes and controls the scale and form of human association and action. (p. 9)
Marshall McLuhan -
The future masters of technology will have to be lighthearted and intelligent. The machine easily masters the grim and the dumb. (p. 55)
Marshall McLuhan -
Today, computers hold out the promise of a means of instant translation of any code or language into any other code or language. (p. 80)
Marshall McLuhan -
In television, images are projected at you. You are the screen. The images wrap around you. You are the vanishing point.
Marshall McLuhan -
The meaning of experience is typically one generation behind the experience. The content of new situations, both private and corporate, is typically the preceding situation.
Marshall McLuhan -
The audience, as ground, shapes and controls the work of art.
Marshall McLuhan
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Marx shared with economists then and since the inability to make his concepts include innovational processes. It is one thing to spot a new product but quite another to observe the invisible new environments generated by the action of the product on a variety of pre-existing social grounds. (p. 63)
Marshall McLuhan -
I heard what you were saying. You - you know nothing of my work. You mean my whole fallacy is wrong. How you ever got to teach a course in anything is totally amazing.
Marshall McLuhan -
The manuscript shaped medieval literary conventions at all levels. (p. 99)
Marshall McLuhan -
Literacy remains even now the base and model of all programs of industrial mechanization; but, at the same time, locks the minds and senses of its users in the mechanical and fragmentary matrix that is so necessary to the maintenance of mechanized society.
Marshall McLuhan -
The most human thing about us is our technology.
Marshall McLuhan -
Print altered not only the spelling and grammar but the accentuation and inflection of languages, and made 'bad grammar' possible. (p. 263)
Marshall McLuhan
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Scribal culture could have neither authors nor publics such as were created by typography. (p. 149)
Marshall McLuhan -
The medium is the message.
Marshall McLuhan -
The comic strip: upholder of Homeric culture. (p.19)
Marshall McLuhan -
The dyslexic: Everyman as cubist.
Marshall McLuhan -
Advertising is an environmental striptease for a world of abundance.
Marshall McLuhan -
America is 100% 18th Century. The 18th century had chucked out the principle of metaphor and analogy - the basic fact that as A is to B so is C to D. AB:CD. It can see AB relations. But relations in four terms are still verboten. This amounts to deep occultation of nearly all human thought for the USA.
Marshall McLuhan
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Dantzig explains why the language of number had to be increased to meet the needs created by the new technology of letters. (p. 200)
Marshall McLuhan -
The public has yet to see TV as TV. Broadcasters have no awareness of its potential. The movie people are just beginning to get a grasp on film.
Marshall McLuhan -
A theory of cultural change is impossible without knowledge of the changing sense ratios effected by various externalizations of our senses. (p. 49)
Marshall McLuhan -
The victory over Euclidean space was not achieved by isolated individuals, but by a field of young rebels opposed to all absolutes.
Marshall McLuhan