Marshall McLuhan Quotes
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Non-literate societies cannot see films or photos without much training. (p. 41)
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A man's reach must exceed his grasp or what's a metaphor? (p.7)
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TV is not good at covering single events. It needs a ritual, a rhythm, and a pattern...TV tends to fosters patterns rather than events.
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Speech structures the abyss of mental and acoustic space...it is a cosmic, invisible architecture of the human dark. (p. 13)
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To say that a body or its gravitational field 'bends in space' in its vicinity is the discuss visual space in acoustic terms.
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Formal logic and the logical syllogism encapsulate connectedness in reasoning.
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Everybody tends to merge his identity with other people at the speed of light. It's called being mass man.
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The comic strip: upholder of Homeric culture. (p.19)
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With Francis Bacon, Vico continuously asserts the claims of grammar as true science precisely because it has not yielded to specialism and method.
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Typography extended its character to the regulation and fixation of languages. (p. 229)
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Invention is the mother of all necessities.
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Medieval and ancient sensibility now dominates our time as acoustic and multisensory awareness displaces the merely visual.
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The newspaper is a corporate symbolist poem, environmental and invisible, as poem.
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Without an anti-environment, all environments are invisible. (p. 33)
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The Greeks encountered the confusion of tongues when numbers invaded Euclidean space. (p. 203)
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The reduction of the tactile qualities of life and language constitute the refinement sought in the Renaissance and repudiated now in the electronic age. (p. 272)
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It is the medium that shapes and controls the scale and form of human association and action. (p. 9)
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Literate man, civilized man, tends to restrict and to separate functions, whereas tribal man has freely extended the form of his body to include the universe. (p. 117)
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Dantzig explains why the language of number had to be increased to meet the needs created by the new technology of letters. (p. 200)
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Until more than two centuries after printing nobody discovered how to maintain a single tone or attitude throughout a prose composition. (p. 154)
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Radio provides a speed-up of information that also causes acceleration in other media. It certainly contracts the world to village size and creates insatiable village tastes for gossip, rumour, and personal malice. (p. 24)
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All forms of violence are quests for identity. When you live on the frontier, you have no identity. You're a nobody.
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The invention of printing did away with anonymity, fostering ideas of literary fame and the habit of considering intellectual effort as private property. (p. 122)
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The world of the Greeks illustrates why visual appearances cannot interest people before the interiorization of alphabetic technology. (p. 61)