Marshall McLuhan Quotes
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In television, images are projected at you. You are the screen. The images wrap around you. You are the vanishing point.
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A moral point of view too often serves as a substitute for understanding in technological matters. (p. 245)
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A theory of cultural change is impossible without knowledge of the changing sense ratios effected by various externalizations of our senses. (p. 49)
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Dantzig explains why the language of number had to be increased to meet the needs created by the new technology of letters. (p. 200)
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One touch of nature makes the whole world tin.
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There are no connections in resonant space. There are only interfaces and metamorphoses. (p. 75)
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If the nineteenth century was the age of the editorial chair, ours is the century of the psychiatrist's couch.
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The photograph reverses the purpose of travel, which until now had been to encounter the strange and unfamiliar.
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The world of the Greeks illustrates why visual appearances cannot interest people before the interiorization of alphabetic technology. (p. 61)
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Every technology contrived and 'outered' by man has the power to numb human awareness during the period of its first interiorization. (p. 174)
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All of the new media have enriched our perceptions of language and older media. They are to the man-made environment what species are to biology. (p. 84)
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Formal logic and the logical syllogism encapsulate connectedness in reasoning.
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In television, images are projected at you. You are the screen. The images wrap around you. You are the vanishing point. (p. 125)
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Every mode of technology is a reflex of our most intimate psychological experience. (p. 171)
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The media themselves are the avant-garde of our society. Avant-garde no longer exists in painting, music and poetry, it's the media themselves.
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Language does for intelligence what the wheel does for the feet and the body. It enables them to move from thing to thing with greater ease and speed and ever less involvement. (p. 113)
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Literate man, civilized man, tends to restrict and to separate functions, whereas tribal man has freely extended the form of his body to include the universe. (p. 117)
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The professional tends to classify and to specialize, to accept uncritically the ground rules of the environment. The ground rules provided by the mass response of his colleagues serves as a pervasive environment of which he is contentedly unaware. (p. 93)
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The automated presidential surrogate is the superlative nobody. (p. 157)
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The field of 'information theory' began by using the old hardware paradigm of transportation of data from point to point.
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The dyslexic: Everyman as cubist.
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All forms of violence are quests for identity. When you live on the frontier, you have no identity. You're a nobody.
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When new technologies impose themselves on societies long habituated to older technologies, anxieties of all kinds result.
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The newspaper is a corporate symbolist poem, environmental and invisible, as poem.