Marshall McLuhan Quotes
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The public has yet to see TV as TV. Broadcasters have no awareness of its potential. The movie people are just beginning to get a grasp on film.
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At no period of human culture have men understood the psychic mechanism involved in invention and technology. (p. 300)
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Dantzig explains why the language of number had to be increased to meet the needs created by the new technology of letters. (p. 200)
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Bless Madison Ave for restoring the magical art of the cavemen to suburbia. (p. 130)
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A moral point of view too often serves as a substitute for understanding in technological matters. (p. 245)
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If the nineteenth century was the age of the editorial chair, ours is the century of the psychiatrist's couch.
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Scribal culture could have neither authors nor publics such as were created by typography. (p. 149)
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There are no connections in resonant space. There are only interfaces and metamorphoses. (p. 75)
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I heard what you were saying. You - you know nothing of my work. You mean my whole fallacy is wrong. How you ever got to teach a course in anything is totally amazing.
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At the very high speed of living, everybody needs a new career and a new job and a totally new personality every ten years.
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You don't like those ideas? I got others!
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Without an understanding of causality there can be no theory of communication. What passes as information theory today is not communication at all, but merely transportation. (p. 362)
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Language always preserves a play or figure/ground relation between experience, and perception and its replay in expression.
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Prolonged mimesis of the alphabet and its fragmenting properties produced a new dominant mode of perception and then of culture.
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Language does for intelligence what the wheel does for the feet and the body. It enables them to move from thing to thing with greater ease and speed and ever less involvement. (p. 113)
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A theory of cultural change is impossible without knowledge of the changing sense ratios effected by various externalizations of our senses. (p. 49)
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The world of the Greeks illustrates why visual appearances cannot interest people before the interiorization of alphabetic technology. (p. 61)
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The medieval student had to be paleographer, editor, and publisher of the authors he read. (p. 109)
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Every mode of technology is a reflex of our most intimate psychological experience. (p. 171)
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Typography extended its character to the regulation and fixation of languages. (p. 229)
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New technological environments are commonly cast in the molds of the preceding technology out of the sheer unawareness of their designers. (p. 47)
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One touch of nature makes the whole world tin.
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In television, images are projected at you. You are the screen. The images wrap around you. You are the vanishing point.
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Every technology contrived and 'outered' by man has the power to numb human awareness during the period of its first interiorization. (p. 174)