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The reduction of the tactile qualities of life and language constitute the refinement sought in the Renaissance and repudiated now in the electronic age. (p. 272)
Marshall McLuhan -
Phenomenology is dialectic in ear-mode – a massive and decentralized quest for roots, for ground.
Marshall McLuhan
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The professional tends to classify and to specialize, to accept uncritically the ground rules of the environment. The ground rules provided by the mass response of his colleagues serves as a pervasive environment of which he is contentedly unaware. (p. 93)
Marshall McLuhan -
Speech structures the abyss of mental and acoustic space...it is a cosmic, invisible architecture of the human dark. (p. 13)
Marshall McLuhan -
Media are means of extending and enlarging our organic sense lives into our environment.
Marshall McLuhan -
Every mode of technology is a reflex of our most intimate psychological experience. (p. 171)
Marshall McLuhan -
The media themselves are the avant-garde of our society. Avant-garde no longer exists in painting, music and poetry, it's the media themselves.
Marshall McLuhan -
There is absolutely no inevitability, so long as there is a willingness to contemplate what is happening. A chapter sub-heading attributed by McLuhan to Alfred North Whitehead
Marshall McLuhan
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Language always preserves a play or figure/ground relation between experience, and perception and its replay in expression.
Marshall McLuhan -
At the very high speed of living, everybody needs a new career and a new job and a totally new personality every ten years.
Marshall McLuhan -
Electric circuitry profoundly involves men with one another. Information pours upon us, instantaneously and continuously.
Marshall McLuhan -
If the nineteenth century was the age of the editorial chair, ours is the century of the psychiatrist's couch.
Marshall McLuhan -
The medieval student had to be paleographer, editor, and publisher of the authors he read. (p. 109)
Marshall McLuhan -
New technological environments are commonly cast in the molds of the preceding technology out of the sheer unawareness of their designers. (p. 47)
Marshall McLuhan
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Every technology contrived and 'outered' by man has the power to numb human awareness during the period of its first interiorization. (p. 174)
Marshall McLuhan -
Prolonged mimesis of the alphabet and its fragmenting properties produced a new dominant mode of perception and then of culture.
Marshall McLuhan -
Literacy, in translating man out of the closed world of tribal depth and resonance, gave man an eye for an ear and ushered him into a visual open world of specialized and divided consciousness.
Marshall McLuhan -
At no period of human culture have men understood the psychic mechanism involved in invention and technology. (p. 300)
Marshall McLuhan -
Medieval and ancient sensibility now dominates our time as acoustic and multisensory awareness displaces the merely visual.
Marshall McLuhan -
The magic of the cave image lies in its being, not in its being seen. The symbolic does not refer. It is. (p. 350)
Marshall McLuhan
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The world of the Greeks illustrates why visual appearances cannot interest people before the interiorization of alphabetic technology. (p. 61)
Marshall McLuhan -
In television, images are projected at you. You are the screen. The images wrap around you. You are the vanishing point. (p. 125)
Marshall McLuhan -
Bless Madison Ave for restoring the magical art of the cavemen to suburbia. (p. 130)
Marshall McLuhan -
Bacon's Adam is a medieval mystic and Milton's a trade union organizer. (p. 214)
Marshall McLuhan