Marshall McLuhan Quotes
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Scribal culture could have neither authors nor publics such as were created by typography. (p. 149)
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In antiquity and the Middle Ages reading was necessarily reading aloud. (p. 94)
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Each of our senses makes its own space, but no sense can function in isolation. Only as sight relates the touch, or kinaesthesia, or sound, can the eye see.
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Every mode of technology is a reflex of our most intimate psychological experience. (p. 171)
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A man's reach must exceed his grasp or what's a metaphor? (p.7)
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It is always the psychic and social grounds, brought into play by each medium or technology, that readjust the balance of the hemispheres and of human sensibilities into equilibrium with those grounds.
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The public has yet to see TV as TV. Broadcasters have no awareness of its potential. The movie people are just beginning to get a grasp on film.
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The victory over Euclidean space was not achieved by isolated individuals, but by a field of young rebels opposed to all absolutes.
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Advertising is an environmental striptease for a world of abundance.
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In Chinese, honesty is the figure of a man standing, physically standing, beside his work. That means honesty: a man stands by his work. Two things: figure / ground. (p. 314)
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The automated presidential surrogate is the superlative nobody. (p. 157)
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I heard what you were saying. You - you know nothing of my work. You mean my whole fallacy is wrong. How you ever got to teach a course in anything is totally amazing.
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The meaning of experience is typically one generation behind the experience. The content of new situations, both private and corporate, is typically the preceding situation.
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There is no individualism in Eastern or oral cultures.
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The dyslexic: Everyman as cubist.
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There are no connections in resonant space. There are only interfaces and metamorphoses. (p. 75)
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Poetry and the arts can’t exist in America. Mere exposure to the arts does nothing for a mentality which is incorrigibly dialectical. The vital tensions and nutritive action of ideogram remain inaccessible to this state of mind.
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Prolonged mimesis of the alphabet and its fragmenting properties produced a new dominant mode of perception and then of culture.
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All media are extensions of some human faculty - psychic or physical.
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New technological environments are commonly cast in the molds of the preceding technology out of the sheer unawareness of their designers. (p. 47)
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The most human thing about us is our technology.
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As Narcissus fell in love with an outering (projection, extension) of himself, man seems invariably to fall in love with the newest gadget or gimmick that is merely an extension of his own body.
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The medieval student had to be paleographer, editor, and publisher of the authors he read. (p. 109)
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Money is a corporate image depending on society for its institutional status. (p. 133)