Marshall McLuhan Quotes
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A man's reach must exceed his grasp or what's a metaphor? (p.7)
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Scribal culture could have neither authors nor publics such as were created by typography. (p. 149)
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In antiquity and the Middle Ages reading was necessarily reading aloud. (p. 94)
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Literacy, in translating man out of the closed world of tribal depth and resonance, gave man an eye for an ear and ushered him into a visual open world of specialized and divided consciousness.
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Typography extended its character to the regulation and fixation of languages. (p. 229)
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It is always the psychic and social grounds, brought into play by each medium or technology, that readjust the balance of the hemispheres and of human sensibilities into equilibrium with those grounds.
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The automated presidential surrogate is the superlative nobody. (p. 157)
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Speech structures the abyss of mental and acoustic space...it is a cosmic, invisible architecture of the human dark. (p. 13)
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Sentimentality, like pornography, is fragmented emotion; a natural consequence of a high visual gradient in any culture.
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Each of our senses makes its own space, but no sense can function in isolation. Only as sight relates the touch, or kinaesthesia, or sound, can the eye see.
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The dyslexic: Everyman as cubist.
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The victory over Euclidean space was not achieved by isolated individuals, but by a field of young rebels opposed to all absolutes.
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The most human thing about us is our technology.
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The public has yet to see TV as TV. Broadcasters have no awareness of its potential. The movie people are just beginning to get a grasp on film.
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The meaning of experience is typically one generation behind the experience. The content of new situations, both private and corporate, is typically the preceding situation.
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The medieval student had to be paleographer, editor, and publisher of the authors he read. (p. 109)
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Relativity theory forced the abandonment, in principle, of absolute space and absolute time.
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The newspaper is a corporate symbolist poem, environmental and invisible, as poem.
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In Chinese, honesty is the figure of a man standing, physically standing, beside his work. That means honesty: a man stands by his work. Two things: figure / ground. (p. 314)
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As Narcissus fell in love with an outering (projection, extension) of himself, man seems invariably to fall in love with the newest gadget or gimmick that is merely an extension of his own body.
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I heard what you were saying. You - you know nothing of my work. You mean my whole fallacy is wrong. How you ever got to teach a course in anything is totally amazing.
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New technological environments are commonly cast in the molds of the preceding technology out of the sheer unawareness of their designers. (p. 47)
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Manuscript culture is conversational if only because the writer and his audience are physically related by the form of publication as performance. (p. 96)
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All media are extensions of some human faculty - psychic or physical.