Marshall McLuhan Quotes
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Scribal culture and Gothic architecture were both concerned with light through, not light on. (p. 120)
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Literacy, in translating man out of the closed world of tribal depth and resonance, gave man an eye for an ear and ushered him into a visual open world of specialized and divided consciousness.
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The meaning of experience is typically one generation behind the experience. The content of new situations, both private and corporate, is typically the preceding situation.
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Dantzig explains why the language of number had to be increased to meet the needs created by the new technology of letters. (p. 200)
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The dyslexic: Everyman as cubist.
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Advertising is an environmental striptease for a world of abundance.
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There is no individualism in Eastern or oral cultures.
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Every mode of technology is a reflex of our most intimate psychological experience. (p. 171)
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As Narcissus fell in love with an outering (projection, extension) of himself, man seems invariably to fall in love with the newest gadget or gimmick that is merely an extension of his own body.
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The public has yet to see TV as TV. Broadcasters have no awareness of its potential. The movie people are just beginning to get a grasp on film.
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I heard what you were saying. You - you know nothing of my work. You mean my whole fallacy is wrong. How you ever got to teach a course in anything is totally amazing.
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Prolonged mimesis of the alphabet and its fragmenting properties produced a new dominant mode of perception and then of culture.
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Typography extended its character to the regulation and fixation of languages. (p. 229)
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A man's reach must exceed his grasp or what's a metaphor? (p.7)
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The automated presidential surrogate is the superlative nobody. (p. 157)
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One touch of nature makes the whole world tin.
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Money is a corporate image depending on society for its institutional status. (p. 133)
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In Chinese, honesty is the figure of a man standing, physically standing, beside his work. That means honesty: a man stands by his work. Two things: figure / ground. (p. 314)
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Medieval and ancient sensibility now dominates our time as acoustic and multisensory awareness displaces the merely visual.
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Relativity theory forced the abandonment, in principle, of absolute space and absolute time.
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By electricity we have not been driven out of our senses so much as our senses have been driven out of us. (p. 375)
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All media are extensions of some human faculty - psychic or physical.
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New technological environments are commonly cast in the molds of the preceding technology out of the sheer unawareness of their designers. (p. 47)
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The medieval student had to be paleographer, editor, and publisher of the authors he read. (p. 109)