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World War I a railway war of centralization and encirclement. World War II a radio war of decentralization concluded by the Bomb. World War III a TV guerrilla war with no divisions between civil and military fronts. (p. 152)
Marshall McLuhan -
The field of 'information theory' began by using the old hardware paradigm of transportation of data from point to point.
Marshall McLuhan
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Ads represent the main channel of intellectual and artistic effort in the modern world.
Marshall McLuhan -
Where the whole man is involved there is no work. Work begins with the division of labor.
Marshall McLuhan -
Formal logic and the logical syllogism encapsulate connectedness in reasoning.
Marshall McLuhan -
Poetry and the arts can’t exist in America. Mere exposure to the arts does nothing for a mentality which is incorrigibly dialectical. The vital tensions and nutritive action of ideogram remain inaccessible to this state of mind.
Marshall McLuhan -
Bless advertising art for its pictorial vitality and verbal creativity. (p. 18)
Marshall McLuhan -
Non-literate societies cannot see films or photos without much training. (p. 41)
Marshall McLuhan
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The message of radio is one of violent, unified implosion and resonance. (p. 263)
Marshall McLuhan -
The alphabet, when pushed to a high degree of abstract visual intensity, became typography. The printed word with its specialist intensity burst the bonds of medieval corporate guilds and monasteries, created extreme individualist patterns of enterprise and monopoly. (p. 23)
Marshall McLuhan -
The invention of printing did away with anonymity, fostering ideas of literary fame and the habit of considering intellectual effort as private property. (p. 122)
Marshall McLuhan -
The mother tongue is propaganda.
Marshall McLuhan -
Radio provides a speed-up of information that also causes acceleration in other media. It certainly contracts the world to village size and creates insatiable village tastes for gossip, rumour, and personal malice. (p. 24)
Marshall McLuhan -
Literate man, civilized man, tends to restrict and to separate functions, whereas tribal man has freely extended the form of his body to include the universe. (p. 117)
Marshall McLuhan
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A fixed point of view becomes possible with print and ends the image as a plastic organism. (p. 144)
Marshall McLuhan -
The reader is the content of any poem or of the language he employs, and in order to use any of these forms, he must put them on.
Marshall McLuhan -
Attention spans get very weak at the speed of light, and that goes along with a very weak identity.
Marshall McLuhan -
Manuscript culture is conversational if only because the writer and his audience are physically related by the form of publication as performance. (p. 96)
Marshall McLuhan -
For the oral man the literal text contains all possible levels of meaning. (p. 126)
Marshall McLuhan -
All meaning alters with acceleration, because all patterns of personal and political interdependence change with any acceleration of information. (p. 178-179)
Marshall McLuhan
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When new technologies impose themselves on societies long habituated to older technologies, anxieties of all kinds result.
Marshall McLuhan -
The mosaic form of the TV image demands participation and involvement in depth, of the whole being, as does the sense of touch. (p. 334)
Marshall McLuhan -
The existential trauma had a physical basis in the first electric extension of our nervous system.
Marshall McLuhan -
Without an anti-environment, all environments are invisible. (p. 33)
Marshall McLuhan