Marshall McLuhan Quotes
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Literate man, civilized man, tends to restrict and to separate functions, whereas tribal man has freely extended the form of his body to include the universe. (p. 117)
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The invention of printing did away with anonymity, fostering ideas of literary fame and the habit of considering intellectual effort as private property. (p. 122)
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The field of 'information theory' began by using the old hardware paradigm of transportation of data from point to point.
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Non-literate societies cannot see films or photos without much training. (p. 41)
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Without an anti-environment, all environments are invisible. (p. 33)
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The mother tongue is propaganda.
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Literacy affects the physiology as well as the psychic life of the African. (p. 38)
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Cartoons drove the photo back to myth and dream screen.
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Our book technology has Gutenberg at one end and the Ford assembly lines at the other. Both are obsolete. (p. 99)
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Bless advertising art for its pictorial vitality and verbal creativity. (p. 18)
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When new technologies impose themselves on societies long habituated to older technologies, anxieties of all kinds result.
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Radio comes to us ostensibly with person to person directness that is private and intimate, while in more urgent fact, it is really a subliminal echo chamber of magic power to touch remote and forgotten chords. (p. 302).
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The message of radio is one of violent, unified implosion and resonance. (p. 263)
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I've always been careful never to predict anything that had not already happened.
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Ads represent the main channel of intellectual and artistic effort in the modern world.
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The scientist rigorously defends his right to be ignorant of almost everything except his specialty.
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For the oral man the literal text contains all possible levels of meaning. (p. 126)
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Where the whole man is involved there is no work. Work begins with the division of labor.
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A fixed point of view becomes possible with print and ends the image as a plastic organism. (p. 144)
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The Concept of Dread, by Soren Kierkegaard, appeared in 1844, first year of the commercial telegraph...It mentions the telegraph as a reason for dread and nowness or existenz.
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Faced with information overload, we have no alternative but pattern-recognition. (p. 132)
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The existential trauma had a physical basis in the first electric extension of our nervous system.
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Radio provides a speed-up of information that also causes acceleration in other media. It certainly contracts the world to village size and creates insatiable village tastes for gossip, rumour, and personal malice. (p. 24)
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The mosaic form of the TV image demands participation and involvement in depth, of the whole being, as does the sense of touch. (p. 334)