Marshall McLuhan Quotes
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Any new technology is an evolutionary and biological mutation opening doors of perception and new spheres of action to mankind. (p. 67)
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Literacy affects the physiology as well as the psychic life of the African. (p. 38)
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I've always been careful never to predict anything that had not already happened.
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Poetry and the arts can’t exist in America. Mere exposure to the arts does nothing for a mentality which is incorrigibly dialectical. The vital tensions and nutritive action of ideogram remain inaccessible to this state of mind.
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Without an anti-environment, all environments are invisible. (p. 33)
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Non-literate societies cannot see films or photos without much training. (p. 41)
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In television, images are projected at you. You are the screen. The images wrap around you. You are the vanishing point. (p. 125)
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The Concept of Dread, by Soren Kierkegaard, appeared in 1844, first year of the commercial telegraph...It mentions the telegraph as a reason for dread and nowness or existenz.
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Faced with information overload, we have no alternative but pattern-recognition. (p. 132)
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The message of radio is one of violent, unified implosion and resonance. (p. 263)
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Our book technology has Gutenberg at one end and the Ford assembly lines at the other. Both are obsolete. (p. 99)
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Bless advertising art for its pictorial vitality and verbal creativity. (p. 18)
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The scientist rigorously defends his right to be ignorant of almost everything except his specialty.
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Logic is figure without a ground. (p. 241)
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Manuscript culture is conversational if only because the writer and his audience are physically related by the form of publication as performance. (p. 96)
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Radio provides a speed-up of information that also causes acceleration in other media. It certainly contracts the world to village size and creates insatiable village tastes for gossip, rumour, and personal malice. (p. 24)
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Radio comes to us ostensibly with person to person directness that is private and intimate, while in more urgent fact, it is really a subliminal echo chamber of magic power to touch remote and forgotten chords. (p. 302).
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The mother tongue is propaganda.
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For the oral man the literal text contains all possible levels of meaning. (p. 126)
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Cartoons drove the photo back to myth and dream screen.
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Where the whole man is involved there is no work. Work begins with the division of labor.
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The existential trauma had a physical basis in the first electric extension of our nervous system.
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Ads represent the main channel of intellectual and artistic effort in the modern world.
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The mosaic form of the TV image demands participation and involvement in depth, of the whole being, as does the sense of touch. (p. 334)