Yvon Chouinard Quotes
I never wanted to be a businessman; I was a craftsman and good at working with my hands. At some point, I decided that this company is my best resource. Patagonia now exists to put into practice all the things that smart people are saying we have to do not only to save the planet but to save the economy.

Quotes to Explore
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Let's judge a man on what he's done.
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The thing that I'm most passionate about, I'm writing a book called 'Jab Jab Jab Jab Jab Right Hook,' and it really focuses on how to story-tell in a noisy, ADD world.
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He said, 'From then on, I realized that I was not just abandoned. I was chosen. I was special.' And I think that's the key to understanding Steve Jobs.
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If Boston charters can be stymied despite their extraordinary success, charters anywhere can be stopped.
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Black culture has been a huge influence in my life.
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Americans are really obsessed with their teeth being white and straight, aren't they? I saw this little girl the other day with one of those whole head braces. Elastic all the way around! How traumatizing for a child to have to wear one of those! You look like a monster.
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Change will not come from above, it will come from below, from the small and medium size businesspeople. They do dare to show their faces. They applaud us and help us financially.
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Peoples do not defy repression and death, nor do they remain for nights on end protesting energetically, just because of merely formal matters.
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There are no opportune times for a penalty, and this is not one of those times.
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Usually people are questioning my athleticism more than my femininity!
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You don't need a machine to make pasta: a rolling pin and a fast hand can create a smooth, if thick, sheet.
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We have, essentially, a worthless democracy.
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I love fast food, but you have to try to eat healthy.
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I love fire. As a child I loved setting light to things. I'd always be in the forest putting matches to pieces of wood. I've always regarded fire as my friend.
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I regard myself as a beautiful musical instrument, and my role is to contribute that instrument to scripts worthy of it.
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I'm more comfortable writing traditional protagonists. But 'Steve Jobs' and 'The Social Network' have antiheroes. I like to write antiheroes as if they're making their case to God about why they should be allowed into heaven. I have to find something in that character that is like me and write to that.
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It requires genius to make a good pun - some men of bright parts can't reach it.
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All peoples are entangled in the net of the world market.
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My style was always to put the audience in the driving seat, so they feel they're a part of the action.
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I don't know if I have a brand. I just see myself as an athlete and a competitor, someone who just works really hard at trying to get better at golf. I guess I'm kind of the feel-good story who's seen every level of professional golf.
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Even white people are tired of watching white people's shows.
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We don't know how much we are capable of loving until the people we love are being taken away, until a beautiful story is ending.
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An executive is a person who always decides sometimes he decides correctly, but he always decides.
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I never wanted to be a businessman; I was a craftsman and good at working with my hands. At some point, I decided that this company is my best resource. Patagonia now exists to put into practice all the things that smart people are saying we have to do not only to save the planet but to save the economy.