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Now every person edits the story they tell about themselves, carefully ensuring what the world looks at - whether it's over Instagram, Twitter or Facebook.
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A platform is essentially a business model that thrives because of the participation and value added from third parties with only incremental effort from the owner of the platform.
Om Malik
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People pay little attention to banner ads - in fact, everyone dislikes them - and that leads to infinitesimally small click-through rates that make marketers unhappy.
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Google came of age when search was inefficient and cluttered, and made it simple and easy to find what you wanted online.
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I know I am not alone in struggling with Facebook and how we experience it through its news feed.
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Instead of standing in the way, technology is increasingly an enabler of emotion. A message at the wrong time at dinner can turn a gourmet dish into something insipid because of the interruption.
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Sure, Google's and Apple's ecosystems look a little different, but they are meant to do pretty much the same thing. For the two companies, innovation on mobile essentially means catching up to the other's growing list of features.
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Facebook, Amazon, Apple, and Microsoft are building their own versions of the future. And they get bigger and bigger.
Om Malik
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Pokemon Go, which involves trying to 'catch' Pikachu or Squirtle or other creatures with your smartphone, is an inherently social experience. You need to be walking around - on the streets, in public places - to catch the Pokemon.
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QR codes have always been a kind of half-measure, a useful but inelegant transitional technology; the ultimate goal is augmented reality.
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Sure, we all like listening to music on vinyl, but that doesn't mean streaming music on Spotify is bad.
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Finding your soul begins by discovering our ability to listen! Alternatively, by sharing a smile, a laugh and just by being human to everyone - from friends, colleagues, family, and especially strangers, including those who are not from the same station in life as you.
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Business, much like life, is not a movie, and not everyone gets to have a storybook ending.
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On my end, I am still surprised that many media organizations are unable to adapt to new media formats and, more importantly, new network behaviors.
Om Malik
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Unlike Facebook or Instagram, Twitter's core experience isn't about photos. It's a world of text, with occasional embedded photos, animated gifs, and short video clips.
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There are days when I look at my news feed, and it seems like a social fabric of fun - a video of the first steps of my friends' baby! My nephew's prom date! On other days, it feels like a NASCAR vehicle, plastered with news stories, promoted posts, lame Live videos, and random content.
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Apple has always been, and always will be, a hardware-first company. It produces beautiful devices with elegant designs and humane operating-system software.
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I love my paper and ink, but I see the benefits of the iPad and Apple Pencil.
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In 1947, Porsche began work on its 356. In many ways, it was like the original iPhone. It wasn't perfect. It was underpowered. But it was streamlined and aerodynamic.
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In the simplest terms, a fast-growing company can't keep growing at the same fast rate forever. It eventually has to slow down.
Om Malik
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Our economy, for a long while, has been transitioning from one reliant on industrial strength to one based on digital information. The next step in this transition is a digital economy shaped by connectivity.
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Living a 24-hour news life has come at a personal cost. I still wake in middle of the night to check the stream to see if something is breaking, worrying whether I missed some news.
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Apple continues to make ever-thinner devices with a superlative build and a luxurious feel. What the company has achieved beneath the surface is worth even more praise.
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Camera companies, like traditional phone manufacturers, dismissed the iPhone as a toy when it launched in 2007. Nokia thought that the iPhone used inferior technology; the camera makers thought that it took lousy pictures. Neither thought that they had anything to worry about.
Om Malik