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The greatest competitive advantage is to allow your employees to be part of something. Something bigger than what you're doing.
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TOMS didn't have to focus on advertising, but on giving in a way that's sustainable.
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Our employees do it not because we pay them more, but because they want to be part of something.
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A leader can create a company, but a community creates a movement.
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Stories are the most primitive and purest form of communication.
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Exercise your purchasing power as a consumer, volunteer and bring joy to those in need, and share your experiences, tell your stories, and inspire others along the way.
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When you're buying a pair of TOMS, if you don't feel like you're part of a community, then I've failed.