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I don't know if I'm ever considered a part of the community I'm in.
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Brands mean different things for different generations.
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I think women have a unique talent for being able to see the forest and the trees at the same time.
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I want white men to look around in their office and say, 'Oh, look, there's a lot of white men here. Let's change this.'
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I love Apple Music. I helped build Apple Music. It will always be a very, very big part of my life and part of the journey.
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There is something to be said about taking the risk. We all know that is where the greatest reward is.
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Any criticism, you should pay attention to. Whether you accept it and change or you take it and move on is the choice, but criticism is not a bad thing.
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For me, pop culture is very fluid: it's music, it's movies, it's books, it's art, it's tech, it's so many things - and as marketing and brand advocates, we should be able to to take products and services and match them to what's happening in pop culture.
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Apple is a unique company in that the art and the science sit together very nicely. There's an appreciation for both sides of the brain.
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Instagram is a blessing - I love to post about everything I'm doing. The explore page is magical.
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I don't even know how to behave without my sleep. I would be a horrible person to be around - cranky.
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I was born in Middletown, Connecticut, while my dad was getting his Ph.D. in ethnomusicology and anthropology at Wesleyan University.
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I'm living out my dreams every day.
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I don't see a utopia anywhere for me.
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Companies can change. Culture can change.
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I've never taken the easy route. I don't even know what that is!
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We all know this: Music is such a fundamental part of life.
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I love sleep so much. That's the one thing I won't sacrifice. I really cannot.
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I firmly believe brand stories are complex and multilayer.
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As a first-generation American, my parents expected that I would go on to have pretty tactical higher-education-type jobs - doctor, lawyer, engineer. Those were the three options. My dad was not at all open to the idea that there would not be a higher education in my future.
Bozoma Saint John
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Bringing your whole self to work is the mantra for me as I sit in my office and do the work, and it's also the mantra as I look out at the community that I'm trying to brand for Uber.
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I've always been a black woman in corporate America. I've faced my share of issues.
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Because my husband, Peter, died young, I've already faced the scariest thing in my life. Now I live out the dreams for both of us.
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I am very competitive - with myself and everybody else. I'm petty, too.
Bozoma Saint John