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No company can afford not to move forward. It may be at the top of the heap today but at the bottom of the heap tomorrow, if it doesn't.
James Cash Penney
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The problem with the bronco is to get on and stay on. This is the problem with the Golden Rule-to understand and apply.
James Cash Penney
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The disciplined are free.
James Cash Penney
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We get real results only in proportion to the real values we give.
James Cash Penney
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Success cannot come from standstill men. Methods change and men must change with them.
James Cash Penney
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Too many would-be executives are slaves of routine.
James Cash Penney
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It was always my practice to train salespeople under my direct supervision, and to treat children with the utmost consideration.
James Cash Penney
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It is always the start that requires the greatest effort.
James Cash Penney
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Salesmanship, too, is an art; the perfection of its technique requires study and practice.
James Cash Penney
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The Golden Rule finds no limit of application in business.
James Cash Penney
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I was long brought up to think that it was nothing short of a crime to miss a sale.
James Cash Penney
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No matter what his position or experience in life, there is in everyone more latent than developed ability; far more unused than used power.
James Cash Penney
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The greatest teacher I know is the job itself.
James Cash Penney
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The best teamwork comes from men who are working independently toward one goal in unison.
James Cash Penney
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As a rule, we find what we look for; we achieve what we get ready for.
James Cash Penney
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Salesmanship is limitless. Our very living is selling. We are all salespeople.
James Cash Penney
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A store's best advertisement is the service its goods render, for upon such service rest the future, the good-will, of an organization.
James Cash Penney
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Courteous treatment will make a customer a walking advertisement.
James Cash Penney
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I do not believe in excuses. I believe in hard work as the prime solvent of life's problems.
James Cash Penney
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Do not primarily train men to work. Train them to serve willingly and intelligently.
James Cash Penney
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Exchange ideas frequently.
James Cash Penney
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Every man must decide for himself whether he shall master his world or be mastered by it.
James Cash Penney
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I believe a man is better anchored who has a belief in the Supreme Being.
James Cash Penney
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The best of merchandise will go back to the shelf unless handled by a conscientious, tactful salesman.
James Cash Penney
