James Rouse Quotes

United States, Real Estate Developer
April 26, 1914 – April, 9, 1996.

James Wilson Rouse, founder of The Rouse Company, was a pioneering American real estate developer, urban planner, civic activist, and later, free enterprise-based philanthropist.

Also known as Activist, Philanthropist

Profit is not the legitimate purpose of business. The legitimate purpose of business is to provide a product or service that people need and do it so well that it's profitable.

James Rouse
- People
- Business
- Purpose
Cities must be fun.

James Rouse
- Fun

Whatever ought to be, can be.

James Rouse
Why isn't it natural for people who have lived and worked at something to want to use the knowledge and capacity in a new way, free from the burden of making a living?

James Rouse
- People
- Why
- Free
Visions describe what best should be, could be - if and when mankind has the will to make them real.

James Rouse
- Real
For many years, I have lived uncomfortably with the belief that most planning and architectural design suffers for lack of real and basic purpose. The ultimate purpose, it seems to me, must be the improvement of mankind.

James Rouse
- Real
- Purpose
- Design