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Deadlines are great for customers because having one means they get a product, not just a promise that someday they'll get a product.
Jason Fried
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I've seen small businesses turn into terrible midsize or big ones because they let their desire to achieve some arbitrary metric get the best of them. Whatever is compromised as a result doesn't matter anymore, as long as the company is growing.
Jason Fried
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You cannot ask somebody to be creative in 15 minutes and really think about a problem. You might have a quick idea, but to be in deep thought about a problem and really consider a problem carefully, you need long stretches of uninterrupted time.
Jason Fried
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Success isn't about being the biggest. It's about letting the right size find you.
Jason Fried
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If you could taste words, most corporate websites, brochures, and sales materials would remind you of stale, soggy rice cakes: nearly calorie free, devoid of nutrition, and completely unsatisfying.
Jason Fried
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You have to live with your decisions every day. Why live with one you're uneasy with? 'Because it'll make you money' is a common reply. But I don't think that's good enough.
Jason Fried
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To say that the grocery business is cutthroat would be a major understatement.
Jason Fried
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Bottom line: If you can't spare some time to give your employees the chance to wow you, you'll never get the best from them.
Jason Fried
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Who you work with is even more important than who you hang out with because you spend a lot more time with your workmates than your friends.
Jason Fried
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Lots of business owners spend their lives trying to land the whale - the single, massive, brand-name account that will fatten the top line and bestow instant credibility. But big customers make me nervous.
Jason Fried
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I think what really people want is just a few things done really, really well. And if you think about ever day of your life, the things you really appreciate aren't the complicated things. They're the simple things that work just the way you expect them to.
Jason Fried
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It feels good to be productive.
Jason Fried
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I think that sleep and work are very closely related - not because you can work while you're sleeping and sleep while you're working. That's not really what I mean. I'm talking specifically about the fact that sleep and work are phase-based, or stage-based, events.
Jason Fried
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Respect the work that you've never done before.
Jason Fried
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It's like, the front door of the office is like a Cuisinart, and you walk in, and your day is shredded to bits because you have 15 minutes here, 30 minutes there, and something else happens, you're pulled off your work, then you have 20 minutes, then it's lunch, then you have something else to do.
Jason Fried
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I casually advise a few young companies, and I'm always surprised when I see them overthinking simple problems, adding too much structure too early, and trying to get formal too soon. Start-ups should embrace their scrappiness, not rush to toss it aside.
Jason Fried
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I've found that nurturing untapped potential is far more exhilarating than finding someone who has already peaked.
Jason Fried
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If you tell your story well, it can help attract customers; it can help people understand your business better, and you are more approachable as a business and a company.
Jason Fried
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A company gets better at the things it practices.
Jason Fried
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When we launched the first version of Basecamp in 2004, we decided to build software for small companies just like us.
Jason Fried
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I'm not sure a lot of companies know their story, or can explain why they exist and who they are, without just spewing just corporate speech.
Jason Fried
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The risk of relying on a handful of customers is not just financial. Your product also is at risk when you're at the mercy of a few big spenders. When any one customer pays you significantly more than the others, your product inevitably ends up catering mostly to that customer's specific needs.
Jason Fried
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I'm a designer, but I rely on programmers to bring my ideas to life. By learning to code myself, I think I can make things easier for all of us. Similarly, I want to be able to build things on my own without having to bother a programmer.
Jason Fried
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Meetings should be great - they're opportunities for a group of people sitting together around a table to directly communicate. That should be a good thing. And it is, but only if treated as a rare delicacy.
Jason Fried
