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We use social media as an adjunct to my total media/market outreach.
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There is no prize in sales for second place. It's win or nothing. The masters know this and strive for - they fight for - that winning edge.
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The buyer, the prospect, the customer expects you to have knowledge of their stuff, not just your stuff.
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People don't like to be sold, but they love to buy.
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In sales, it's not what you say; it's how they perceive what you say.
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If you want to be the best salesperson, first you must be the best person.