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All that Rent the Runway has really done is we've opened up the technology and logistics to make it possible to have the customer decide how long she needs an article of clothing for.
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I dream of a not-so-distant future in which every woman can wake up, decide what she'll wear from the millions of styles in her digital dream closet, and have her outfit magically delivered to her before she finishes her coffee.
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Fashion should be a daily convenience, not a daily chore.
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We are helping women express themselves and feel awesome about themselves, and I think that does change the course of your day.
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Like any startup in hyper-growth mode, growth often brings change, and with it, evolution in the executive team.
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People should think about their closets like they think about a stock portfolio. There are things you want to invest in; you make those investments, and those are your blue chips. So you should invest in a great pair of jeans, in a great cashmere sweater.
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We're giving our customer access to things she wouldn't have otherwise purchased, either because it wasn't smart to buy it, or she couldn't afford it.
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The more time goes by, the more things will happen to you in your life. And the ability to be positive throughout and look for the good in people, look for the good in situations - it's so important.
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Building followership and inspiration around female leadership is quite difficult to do.
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If you spend your time away from work looking at emails and making sure your inbox went down to zero, that's not an effective way to spend your time as a CEO or an entrepreneur. Often times, those emails aren't that important.
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I'm a magazine junkie. I have 30 different subscriptions to various magazines, and I like old-school, real magazines.
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At Rent the Runway, we rent designer clothes. We have a belief set that half of the closet over time is going to move into the cloud, and a portion of what we wear every single day will be comprised of things that we don't own forever.
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We derive confidence as women from what we wear.
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Almost every one of us interacts with the experience or sharing economy every day, and I'm proud that Rent the Runway has helped to popularize and normalize this behavior.
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As a leader, you have to have a vision that inspires people around you.
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Around the year 2000, businesses around the country went 'business casual.'
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I don't think of careers from a functional perspective or from a subject matter perspective. I think of careers as, how do you like spending the time in your day? What makes you happiest? What are you most passionate about?
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Startups, by their nature, are entrepreneurial - testing new things, launching new products, and disrupting themselves. That's why you join a startup in the first place - to create, to stretch beyond your current capabilities, and to make an outsized impact.
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My parents are both massive feminists and always led me to believe that I could dream big and do anything that I wanted in my life, almost to a delusional degree.
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I think it's extremely important to think of your company as a series of chapters.
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Taking the time to identify and infuse values certainly does affect outcomes and is one of the most important things to get right as the CEO.
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I'm a very social person, and I like being in different kinds of environments.
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I'm bad at hiding my emotions.
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While it can be challenging for women with disruptive, technology-based ideas to acquire significant funding, in my experience, once I was able to raise that funding, I was met with droves of people offering to help me fulfill my dreams.