Jennifer Hyman is the CEO and cofounder of Rent The Runway, a fashion and technology/logistics company that offers clothing and accessory rentals from over 500 designer brands for women via on-demand rentals and subscription. Rent the Runway’s rental subscription service is called Unlimited. Through Unlimited, customers select 4 pieces at a time and can keep each item for as long as they want or swap any item for a new selection. The subscription costs $159 per month, and includes shipping, dry cleaning, and insurance.