Bruce Henderson Quotes

United States, Entrepreneur
April 30, 1915 – July, 20, 1992.

Bruce Doolin Henderson was an American entrepreneur, and the founder of the Boston Consulting Group (BCG). He founded BCG in 1963 in Boston, Massachusetts and headed the firm as the President and CEO until 1980. He continued to be the Chairman until 1985.

Also known as Founder

The essential element of successful strategy is that it derives its success from the differences between competitors with a consequent difference in their behavior.

Bruce Henderson
- Success
Your most dangerous competitors are those that are most like you.

Bruce Henderson

The objective is to enlarge the scope of your advantage which can only happen at someone else's expense.

Bruce Henderson
Any corporate policy and plan which is typical of the industry is doomed to mediocrity. Where this is not so, it should be possible to demonstrate that all other competitors are at a distinct disadvantage.

Bruce Henderson