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Some people call it the 'Al Jazeera spirit' - courage, re-thinking authority, giving a voice to the voiceless. We have never been favored by the authority. The human being is the center of our editorial policy. We are not a TV station that rushes after stars, big names, press conferences, hand-shake journalism.
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Al Jazeera should understand the societies, should understand the culture of the civilisation, should understand the dynamics of the societies, should be part of this understanding; and on the other level, Al Jazeera should concentrate on the margin rather than the centre. It means that Al Jazeera should be close to the public.
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I started as an engineer. I migrated to philosophy and international politics. And I did my studies about African – Africa democracy and democratization in Africa, taking Kenya as a model. And then, while I was doing so in 1996 in South Africa, Al Jazeera was established. So they requested me to be an analyst on African affairs.
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I do believe, given the heritage of Al Jazeera itself in Arabic and in English, I think Al Jazeera will succeed in introducing another perspective on the news that the American market is in need for.
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I started, actually, as an analyst on African affairs, mainly on Al Jazeera. I remember the first few series were about Saudi students, and the negotiations between the government and the Sudanese rebels in the south. And then, slowly, I was speaking about Congo, Democratic Republic of Congo, Zimbabwe, Mozambique and a few other places.
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There is a very deep conviction in the heart of the people who work in al-Jazeera that if it changes its editorial line, it will very quickly lose its audience. Al-Jazeera has its own style; it has more than 3,500 employees, and I don't think anyone will have the attitude of changing it because they will lose.
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I discovered that, in order to write a magnificent piece, you should shoot the images because once you are filming, you are writing the script in your mind.
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If Al Jazeera America becomes just another mainstream TV station, it is definitely not going to succeed.