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Elvis Presley was the big bang. He was the most influential single figure in the history of American pop culture. He changed the way we looked, thought, dressed, held a guitar. He didn't invent rock & roll, but he defined it in a way that everyone who followed him owes him a debt.
Jimmy Iovine
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Apple, of all the global tech companies, was the one that understood why artists make things.
Jimmy Iovine
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Every artist and every song has an idea, and the producer's job is to capture it.
Jimmy Iovine
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Ground zero for me is audio.
Jimmy Iovine
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When I was a label head, I didn't think I was greedy. I've always run my own race.
Jimmy Iovine
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We want PC makers to have better audio because these things are used as home stereos by a lot of people, and that makes it suck.
Jimmy Iovine
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Just because you go to Burning Man doesn't make you Hunter Thompson.
Jimmy Iovine
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There are thousands of Eminems. Just listen to a song. There are thousands of them. It's just that he had the talent. It's like someone with a talent to hit a baseball. He had the talent to write lyrics.
Jimmy Iovine
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I feel the pressure of getting something right.
Jimmy Iovine
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I enjoy Tupac's music. I enjoy Tupac.
Jimmy Iovine
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I feel open to anything.
Jimmy Iovine
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If you follow the lead of the artists, they will take you places that you could never go on your own.
Jimmy Iovine
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The great artists of music have always innovated and boldly changed the game, but the industry itself has not.
Jimmy Iovine
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Dylan captured what was on a million minds and turned it into poetry. With 'Blowin' in the Wind' or 'The Times They Are A-Changin',' he set a whole new standard.
Jimmy Iovine
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I'm most proud that I thought of Beats at 55.
Jimmy Iovine
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Those athletes are not going to wear my headphones because I asked them.
Jimmy Iovine
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Over four or five years, I did six albums with three people: John Lennon, Bruce Springsteen, and Patti Smith. I felt that if I could care as much about their music as they did, I could be useful to them. I really cared about their music and their lives.
Jimmy Iovine
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Apple Music is a big idea, and it's going to take some time to fulfill its overall dream.
Jimmy Iovine
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Most technology companies are culturally inept. They're never going to get curation right.
Jimmy Iovine
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Talent is talent.
Jimmy Iovine
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Curation is everything.
Jimmy Iovine
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Record companies are not unique. Artists are. Period!
Jimmy Iovine
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I couldn't make a headphone look like a piece of medical equipment or a toy, as most headphones do.
Jimmy Iovine
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It's time you stop thinking that because you did something, it's... amazing. All you've got to do is say, 'OK. If I'm great, what do they call Steve Jobs?'
Jimmy Iovine
