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When we did Beats, we had to begin again. Nobody at Best Buy knew who we were.
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I don't look at Spotify or Rdio or any of these guys as a direct competitor: I look at other forms of entertainment as the competitor.
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Apple Music is a big idea, and it's going to take some time to fulfill its overall dream.
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My proudest thing in my career is that I was able to change it three times. And I'm happy about that. I couldn't have done the same thing my whole life; I would've gone nuts. I couldn't do it, because I do things based on impulsive excitement, and I'm just not that guy that can do something for 50 years and be excited about the same thing.
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I consider the recording studio where I was born.