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The old way of doing 'good business' was based on the principle, 'the ends justifies the means.' In the future, good business will invoke 'the means justifying the ends.' The E P&L can already serve as an important tool to help this shift in commerce from generating profits with collateral damages to profits with collateral benefits.
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We always try to reinterpret sport in an innovative, fashionable way, and when we do fashion, we're always trying to bring our sports heritage into the fashion world.
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We should bring in an environmental attitude, and I think luxury should automatically be about sustainability and quality.
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We have to find alternative ways of producing our raw materials without asking nature to do it for us.
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When I became CEO, I just didn't think about my age too much. I'm sure many people did think that my age mattered, but I didn't. That was probably because of my age.
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Being able to dedicate 100 per cent of my time to impacting more businesses without being operational, it just gives me a bigger platform.
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As much as I like to explore the world, I explore music - from classical to rock.
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It may sound crazy, but maybe there's an economic way of producing a leather-like product in the laboratory.
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Unless the local community signs up, wildlife won't survive. And without wildlife, no one will visit.
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I picked up the phone and called Herbert Hainer, the CEO of Adidas, and said, 'Well, it's Peace Day coming up. I think it's about time after 60 years to end this feud. How about doing something together?'
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The company was ready to close its doors; there was real financial distress. But on the other side, there was high brand awareness, but that was negative because Puma was perceived as low-priced. It had lost its cachet. It was a well-known brand without a presence.
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Let's recreate the equivalent of the Met Ball in Europe and, rather than for the museum, give the money to environmental causes.
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Some of the greatest stars in the history of football have been under contract with Puma.
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If you look at the state of our planet, the next generations won't be around if we consider sustainability as a gimmick.
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I call upon governments to start supporting companies to use more sustainable materials in their products instead of continuing with antiquated incentives, such as import duties on synthetic materials that are in principle much higher compared with those placed on leather goods regardless of the environmental footprint.
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We allow people to be creative. We set a direction, we set the vision, we set the strategy, but within that framework, we allow our people to be as creative as they want to be.
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I think South Africa has shown it can host such a big event as the World Cup, so why not hold the Olympics at some point in Africa? Maybe not just in one country but in a host of countries.
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In the long term, Greece is an important market for us.
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I wanted Puma to regain strength with the existing logo rather than try to get rid of the past.
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We should eat less meat - all of us - and we should use less leather. I mean, that's reality.
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Walking out into the bush still feels the same as when I first came to Kenya in 1989, on the day the Berlin Wall came down.
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When I started at Puma, you had a restaurant that was a Puma restaurant, an Adidas restaurant, a bakery. The town was literally divided. If you were working for the wrong company, you wouldn't be served any food; you couldn't buy anything. So it was kind of an odd experience.
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Everything is interconnected. The moment you take philosophy, psychology, religion and business and look at the underlying commonalities, that's when you start looking at business in a different way.
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When I became CEO, Puma was bankrupt on paper.