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We all know that cattle and beef are among the biggest contributors to carbon emissions.
Jochen Zeitz -
We need to engage rather than educate people.
Jochen Zeitz
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I wanted Puma to regain strength with the existing logo rather than try to get rid of the past.
Jochen Zeitz -
We decided that sports, lifestyle and fashion were three elements that could be mixed together to a very unique formula. That's what we did: make Puma a very sports-fashion brand when, at the times, everybody talked about sports and sports performance and functionality. We said, 'Well, it's about more.'
Jochen Zeitz -
I'm a virtual worker. I'm not tied to an office.
Jochen Zeitz -
Walking out into the bush still feels the same as when I first came to Kenya in 1989, on the day the Berlin Wall came down.
Jochen Zeitz -
When I started at Puma, you had a restaurant that was a Puma restaurant, an Adidas restaurant, a bakery. The town was literally divided. If you were working for the wrong company, you wouldn't be served any food; you couldn't buy anything. So it was kind of an odd experience.
Jochen Zeitz -
For a long time, companies ignored the fact that 80 percent of sporting goods are sold to the casual consumer.
Jochen Zeitz
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Business needs to push the agenda rather than waiting for it to happen.
Jochen Zeitz -
Be curious enough to keep an open mind to what's happening around you in society. You can look at yourself and the world at the same time.
Jochen Zeitz -
The company was ready to close its doors; there was real financial distress. But on the other side, there was high brand awareness, but that was negative because Puma was perceived as low-priced. It had lost its cachet. It was a well-known brand without a presence.
Jochen Zeitz -
When I became CEO, Puma was bankrupt on paper.
Jochen Zeitz -
I think South Africa has shown it can host such a big event as the World Cup, so why not hold the Olympics at some point in Africa? Maybe not just in one country but in a host of countries.
Jochen Zeitz -
It may sound crazy, but maybe there's an economic way of producing a leather-like product in the laboratory.
Jochen Zeitz
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Looking at Mount Kenya in the morning is a holistic experience. I go back at least once a year.
Jochen Zeitz -
I can well imagine making acquisitions so long as these are complementary to Puma and move it forward.
Jochen Zeitz -
If we look at pricing holistically, we'll create a more solid business.
Jochen Zeitz