John Battelle Quotes
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Brand marketers don't believe that ad-tech companies view brands as true partners. Ad-tech companies think brand marketers are paying attention to the wrong things. And publishers, with a few important exceptions, feel taken advantage of by everyone.
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When you use Facebook, you're always logged in, and your identity and relationships - to others, to content, to apps and services - are assets Facebook can use to customize your experience (oh, and your ads).
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Google likely never cared if Google+ 'won' as a competitor to Facebook (though if it did, that would have been a nice bonus). All that mattered, in the end, was whether Plus became the connective tissue between all of Google's formerly scattered services. And in a few short years, it's fair to say it has.
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I find web browsing, checking multiple email accounts, and Google mapping rather tiresome on an iPhone - the iPhone's native interface, for all its supposed perfection, has all kinds of wrong baked in - and the screen is just far too small.
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It seems everyone is converging on a simple set of facts: Our lives are digital, and we wish to share our lives. Pinterest came at it through images, artfully curated. Facebook came at it through friends, cunningly organized. Dropbox came to it via files, cleverly clouded.
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When it broke out in the mid 1990s, the web was society's first at-scale digital artifact. It spread in orders of ten, first thousands, then millions, then hundreds of millions of pages - and on it went, to the billions it now encompasses.
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Prior to email, our private correspondence was secured by a government institution called the postal service. Today, we trust AOL, Microsoft, Yahoo, Facebook, or Gmail with our private utterances.
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The experience that a publication creates for its audience is the very essence of that publication's brand - and without deep engagement, that publication's brand will be weak. A good publication is a convener and an arbiter - it expresses a core narrative that becomes a badge of sorts for its readership.
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Nearly all web publications are driven by the display model, which is in turn driven by page views. But we all know the web is shifting, thanks to mobile devices and the walled gardens they erect. The new landscape of the web is far more complicated, and new products must emerge.
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I think ad networks is an ongoing story. Federated was a chapter in that story, and it continues to write a new one.
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'Dependent web' platforms such as Twitter, Facebook, Google and Yahoo are where people go to discover and share new content. Independent sites are the millions of blogs, community and service sites where passionate individuals 'hang out' with like-minded folks. This is where shared content is often created.
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If we as a society do not understand 'the cloud,' in all its aspects - what data it holds, how it works, what the bargains are we make as we engage with it, we'll all be the poorer for it, I believe.
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I'll admit it: I'm one of those people who has a Google News alert set for my own name.
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Good first drafts and speedy responses to consumer dialog will always trump lawyered corporate speak.
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When documents were analog, they were protected by government laws against unreasonable search and seizure. When they live in the cloud... the ground is shifting.
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We speak of 'software eating the world,' 'the Internet of Things,' and we massify 'data' by declaring it 'Big.' But these concepts remain for the most part abstract. It's hard for many of us to grasp the impact of digital technology on the 'real world' of things like rocks, homes, cars, and trees. We lack a metaphor that hits home.
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The only thing Google has failed to do, so far, is fail.
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The 'Occupy' movement seems to have found a central theme to its 2012 movement around overturning 'the corporation as a person,' and some legislators are supporting that concept.
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Anytime Facebook wants to change how it might use all that data about you, in any way, across any service it has within the Facebook ecosystem, all it has to do is change one privacy policy, tell you about it, and that's that.
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WordPress makes it drop-dead easy to start a site. Take my advice and go do it.