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Each piece of content you create should lead your readers further down the path to purchase. Typically, sales and leads won't happen until a prospect has had multiple points of contact with you, so don't expect sales after a single blog post.
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Just because you're married doesn't mean that you have to spend 24/7 together and can't have separate interests and hobbies. In a healthy relationship, you both understand - and respect - that you need time apart doing what you want to do.
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At every meeting, I mention that if I am doing something personally that gets in the way of progress for the company - or something needs to change - please come and tell me.
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Like most successful businesses, you and your employees have a vast knowledge base and expertise in your vertical, as well as a lot of great video and text content to prove it. So, why not monetize your expertise and create digital products and membership courses?
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It's a challenge to grow professionally and move up the corporate ladder when you're not receiving feedback on your performance.
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While digital wallets are paving the way for the future of payments, you still need to assess whether or not they'll work for your business. If your target audience are less tech-savvy or you're primarily a cash-only business, it may not be worth investing too much into accepting digital payments.
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I find in most circumstances, people leave bosses, not companies.
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Whether you write down your to-do lists in a notebook or use a tool like Evernote, to-do lists can be a real life-saver, since it reduces the stress of trying to remember things like a meeting or what you need to pick up at the grocery store.
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The relationship between you and your boss will change over time. When you just started out, that boss was your mentor and took you under their wing. As a seasoned employee, though, you no longer need your boss to guide you along. You should be able to handle tasks on your own.
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If your manager is one that isn't engaged with your career development by offering frequent advice and guidance, it's time to look for greener pastures.
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When you think of customer research, chances are you think of surveys. Used alongside other strategies, they can be an important way to learn more about your customer's needs, wants and habits.
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I see good personal financial management as setting - and keeping - a budget.
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During the negotiation process, it's common for misconceptions to occur, since both parties assume what the other person is saying or thinking. This can lead to conflicts or disagreements.
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I want to hear from my team in a way that they know they don't have to hold back. I've made it clear that there are no repercussions for brutal honesty. I let them know that we want to hear about anything they feel is not working for the company.
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The goal of content marketing is to create content that people actually want to read/view. If you're being blatantly promotional, there's a good chance your content marketing efforts are falling flat.
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I get work done in half the time if the family is still asleep. When my family wakes up, I've already had a productive morning and am ready to enjoy breakfast with them before I start conquering the rest of my day.
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Horrible bosses may be one of the reasons why we decide to leave a company, but they can also teach us how not to lead teams when we have that responsibility.
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In a time when consumers desperately want to trust businesses - but they just don't - influencer marketing is one way to overcome this problem.
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No matter what position you're in, if you are receiving poor feedback from clients, co-workers, or in performance evaluations, then that's one of the clearest signs that you're not cut out for the job, or it's not right for you.
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An influencer with a small but loyal and engaged following can often have a far greater impact than one with a much larger fan base.
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Relationships are full of compromises.
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Wealthy individuals are known for spending their money wisely. This means living below their means by skipping the McMansion and impractical luxury vehicles.
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The world of marketing is all about trends and the ability of marketers to identify and cultivate them.
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When I first started doing influencer marketing for my company Due, I lost my shorts with literally no return on my investment.