Marketing Quotes
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There has never been any proper commitment to marketing these artists and their music. We are not Sony.
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Recorded music is more a marketing tool than a revenue source.
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Word of mouth is the most valuable form of marketing, but you can't buy it. You can only deliver it. And you have to really deliver.
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The media and marketing deluge has spawned a new type of Wall Street loser: the armchair momentum player. These are novice investors who engage in short-term stock buying and selling based on media reports or an expert's enthusiasm.
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I came to Mumbai in 2000 to do a hotel management course. Following this, I worked as a marketing executive with Hotel Sheraton in Muscat for a year. It was in 2004 that I participated in the Gladrags Mr. India contest and bagged the most popular model award. After that, I did few ramp shows and ads.
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Our platform is a one-stop shop, from marketing and promotion through to ticketing. But even in the early days, in 2006-07, when we were mostly carrying shortform video, we became the premier movie marketing platform.
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There's a difference between publicity and marketing. A lot of writers don't realize how much marketing goes on beyond the scenes, with sales reps and advanced reading copies, all that stuff that happens months before a book is published.
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I'm not a marketing person. I don't ask myself questions. I go by instinct.
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I would be too selfish if I said everyone should see my movies more than once. To say that would mean I'm just marketing my work!
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Even if I am predisposed to shop online, I see bricks and mortar as part of marketing.
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I read my books to writing workshops and friends, and I'm often focussed just on keeping them entertained. I never think about marketing at all.
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Never forget that you only have one opportunity to make a first impression - with investors, with customers, with PR, and with marketing.
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Word of mouth is way more important than millions of dollars spent marketing.
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We are working to understand the tastes of people born in the 1980s and 1990s - it is very different from my generation. We do our own research. Marketing research companies, I think, are relatively academic.
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Any conversations we hear about 'So who are Pearl Jam marketing to?' are despicable.
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Money coming in says I've made the right marketing decisions.
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A comprehensive marketing plan involves both online and offline efforts to use and broaden your existing platform to promote your book.
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After I completed the project for BCG, I was offered the position of Director of Marketing for Ozon.ru.
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Marketing is more important than it has ever been. But I'm trying to tear the layers back and make it not so contrived. I think people just want entertainment.
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Fashion is such an octopus. You're connected to so many people: suppliers, pattern makers, production teams, marketing teams, vendors.
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I know some authors who have gotten $25,000 advances and put it all into marketing, others who allocate $5,000 or $1,000.
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In a society of employees dominated by the marketing mentality, it is inevitable that a personality market should arise. For in the great shift from manual skills to the art of 'handling', selling and servicing people, personal or even intimate traits of employees are drawn into the sphere of exchange and become commodities in the labor market.
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Don't spend more than 10% of your marketing/PR budget on a trailer. Trailers have to be marketed, too. So, far too many authors wind up marketing their trailers instead of their books.
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I talk to bankers, distributors, marketing people. I used to sit at home in my tracksuit bottoms, and the real excitement of my day would be going out to get a copy of 'Private Eye' and a latte.
