Marketing Quotes
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There has never been any proper commitment to marketing these artists and their music. We are not Sony.
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Recorded music is more a marketing tool than a revenue source.
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Word of mouth is the most valuable form of marketing, but you can't buy it. You can only deliver it. And you have to really deliver.
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Our platform is a one-stop shop, from marketing and promotion through to ticketing. But even in the early days, in 2006-07, when we were mostly carrying shortform video, we became the premier movie marketing platform.
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I'm not a marketing person. I don't ask myself questions. I go by instinct.
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I would be too selfish if I said everyone should see my movies more than once. To say that would mean I'm just marketing my work!
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The media and marketing deluge has spawned a new type of Wall Street loser: the armchair momentum player. These are novice investors who engage in short-term stock buying and selling based on media reports or an expert's enthusiasm.
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I read my books to writing workshops and friends, and I'm often focussed just on keeping them entertained. I never think about marketing at all.
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There's a difference between publicity and marketing. A lot of writers don't realize how much marketing goes on beyond the scenes, with sales reps and advanced reading copies, all that stuff that happens months before a book is published.
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A comprehensive marketing plan involves both online and offline efforts to use and broaden your existing platform to promote your book.
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Money coming in says I've made the right marketing decisions.
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Marketing is more important than it has ever been. But I'm trying to tear the layers back and make it not so contrived. I think people just want entertainment.
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After I completed the project for BCG, I was offered the position of Director of Marketing for Ozon.ru.
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Even if I am predisposed to shop online, I see bricks and mortar as part of marketing.
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Fashion is such an octopus. You're connected to so many people: suppliers, pattern makers, production teams, marketing teams, vendors.
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I know some authors who have gotten $25,000 advances and put it all into marketing, others who allocate $5,000 or $1,000.
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Don't spend more than 10% of your marketing/PR budget on a trailer. Trailers have to be marketed, too. So, far too many authors wind up marketing their trailers instead of their books.
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Any conversations we hear about 'So who are Pearl Jam marketing to?' are despicable.
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Not every brand needs to be on every social platform. Brands should have a very strategic objective, whether it's marketing or commercial. The biggest mistake a brand can make is to be on a social platform without a plan or the resources to manage it.
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Word of mouth is way more important than millions of dollars spent marketing.
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The success of 'Kick' will help in the marketing of other small budget independent films I have acted in.
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Books are my art. The movie is someone else's art. But it's great marketing for books.
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I did a job. I completed my Matric and my Bachelors. I did a marketing job. I worked as a bus hostess. I did a lot of jobs; I struggled a lot. I got out from there. The first thing I did when I got out of Darul Aman was my Matric. Then I did my Bachelors privately; I kept doing it.
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I know one writer who has been subscribing authors without their permission and sending out what she thinks are helpful advice sheets, but they come off as if she's a know-it-all. She thinks she's marketing herself and her work. All she's really doing is turning readers off.
