Marketing Quotes
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Never forget that you only have one opportunity to make a first impression - with investors, with customers, with PR, and with marketing.
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But the business side of it, as with most creative things, there is no room for business. It is about art. It's not about marketing.
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There has never been any proper commitment to marketing these artists and their music. We are not Sony.
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Recorded music is more a marketing tool than a revenue source.
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Probably, if I created a venture fund, I would create a firm with virtual services not too different from the a16z model, but without employing people. So I would get CPOs, engineering talent, marketing people who wanted to be involved with the venture fund and provide services.
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I started playing piano age six. I was also singing in the choir, so my mum put me into music school. I went to study there for seven years, but it was not my passion. I quit because I wanted to study marketing. But I can still play piano.
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Word of mouth is the most valuable form of marketing, but you can't buy it. You can only deliver it. And you have to really deliver.
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The media and marketing deluge has spawned a new type of Wall Street loser: the armchair momentum player. These are novice investors who engage in short-term stock buying and selling based on media reports or an expert's enthusiasm.
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I came to Mumbai in 2000 to do a hotel management course. Following this, I worked as a marketing executive with Hotel Sheraton in Muscat for a year. It was in 2004 that I participated in the Gladrags Mr. India contest and bagged the most popular model award. After that, I did few ramp shows and ads.
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Most regular, two-year MBA programs provide both experience and the capacity to link together the essential elements of management such as finance, marketing, organizational behavior, and operations.
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I'm my own biggest marketing tool. I know the history of the business and I might as well capitalize on it.
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I found that when I was putting my own music out, with my Twitter feed as the pure marketing budget, I'm preaching to the choir.
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Word of mouth is way more important than millions of dollars spent marketing.
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Even if I am predisposed to shop online, I see bricks and mortar as part of marketing.
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When Dad came home from work, he'd turn our family dinners into tutorials on business, money, sales, and profit margins. He shared fascinating stories about his customers, marketing, and my favorite topic when I was a kid - new product launches. Our father also took us to his office before the advent of 'Take Your Child to Work Day.'
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The world of online marketing, where HubSpot operates, though, has a reputation for being kind of grubby. Our customers include people who make a living bombarding people with email offers or gaming Google's search algorithm or figuring out which kind of misleading subject line is most likely to trick someone into opening a message.
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I would be too selfish if I said everyone should see my movies more than once. To say that would mean I'm just marketing my work!
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Gone are the days when you could lie on a beach between races and still be in good enough shape to compete. Gone are the days when simply wearing a brand on your firesuit was enough to justify the marketing expense of an Indy Car. Racing an Indy Car is only about a quarter of my life as a racing driver.
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Any conversations we hear about 'So who are Pearl Jam marketing to?' are despicable.
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I read my books to writing workshops and friends, and I'm often focussed just on keeping them entertained. I never think about marketing at all.
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We are working to understand the tastes of people born in the 1980s and 1990s - it is very different from my generation. We do our own research. Marketing research companies, I think, are relatively academic.
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Marketing is more important than it has ever been. But I'm trying to tear the layers back and make it not so contrived. I think people just want entertainment.
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At age 28, I had no retail experience, no consumer marketing experience and no real Internet experience. But I decided I wanted to work for myself. I felt starting a company would enable me to get the responsibility I deserved and that I couldn't do that within the confines of a bigger company.
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I knew nothing about sales, marketing or how to run a company. Nor did I have a desire to do any of those things.
