Marketing Quotes
-
We're all learning here; the best listeners will end up the smartest.
-
I was always curious why certain marketing worked and some marketing did not.
-
Market-driven design builds the success of the product's marketing into the product itself.
-
You can win with consistent benefits, delivered over time. You win by incrementally earning share, attention and trust.
-
We gained his operational capabilities and he gained our marketing skills.
-
The point to remember about selling things is that, as well as creating atmosphere and excitement around your products, you've got to know what you're selling.
-
What was the idea behind Hot Pockets? Was there a marketing meeting somewhere, 'Hey I got an idea: How about we take a Pop-Tart and fill it with really nasty meat? You could cook it in a sleeve thing, and you could dunk it in the toilet.'
-
Two different things: A crowd is a tribe without a leader. A crowd is a tribe without communication. Most organizations spend their time marketing to the crowd. Smart organizations assemble the tribe.
-
Marketing management is now tribal leadership.
-
Low price is a great way to sell a commodity. That's not marketing though, that's efficiency.
-
After the shooting of John Lennon and the early death of so many great stars and the utter naked venal mercantile marketing of pop music and rock music, I don't think anyone really believes that music is anything more than another commodity.
-
The future of marketing is not about technology...
-
Conversations among the members of your marketplace happen whether you like it or not. Good marketing encourages the right sort of conversations.
-
They were marketing me as a teen idol, when the stuff on the record was not what teen idols were doing at the time.
-
...." I was rather discouraged when I discovered that Paul and Hotch had no marketing survey, no business plan, no budget, no organized strategy for the introduction of the sauce. When asked about this lack of preparation, the haphazard nature of their business, Paul said, 'Me in this business is just part of life's great folly. Stay loose, men, keep 'em off balance.'"
-
Marketing is about values. It's a complicated and noisy world, and we're not going to get a chance to get people to remember much about us. No company is. So we have to be really clear about what we want them to know about us.
-
In the past the publishers I've worked with have been extremely generous. And in almost every case, have been people who believed in the work rather than the sales and marketing.
-
Perhaps marketing is about to transition to a new kind of profession, one that requires insight, dedication and smarts.
-
I think that any time reality doesn't match your expectations, it means that marketing was involved.
-
Marketing is the way your people answer the phone, the typesetting on your bills and your return policy.
-
What marketers used to do is make average products for average people. That's what mass marketing is. They would ignore the geeks, and - God forbid - the laggards. It was all about going for the center. I don't think that's the strategy we want to use anymore.
-
The pace of change means that relationship is more important than ever before.
-
The best marketing strategy is to destroy your industry before your competition does.
