Marketing Quotes
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I was always curious why certain marketing worked and some marketing did not.
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Low price is a great way to sell a commodity. That's not marketing though, that's efficiency.
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Twitter is not a technology. It's a conversation and it's happening with or without you.
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The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.
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You can win with consistent benefits, delivered over time. You win by incrementally earning share, attention and trust.
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You might think the word "homemade" is just a word we use as a marketing ploy. But what you don't realize is that the staff sleeps here at night. If your tablecloth is wrinkled, that's why.
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Market-driven design builds the success of the product's marketing into the product itself.
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Marketing is about values. It's a complicated and noisy world, and we're not going to get a chance to get people to remember much about us. No company is. So we have to be really clear about what we want them to know about us.
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Good marketing offers us a view of the world. Bad marketing offers us a product to buy.
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...." I was rather discouraged when I discovered that Paul and Hotch had no marketing survey, no business plan, no budget, no organized strategy for the introduction of the sauce. When asked about this lack of preparation, the haphazard nature of their business, Paul said, 'Me in this business is just part of life's great folly. Stay loose, men, keep 'em off balance.'"
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They were marketing me as a teen idol, when the stuff on the record was not what teen idols were doing at the time.
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Marketing management is now tribal leadership.
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In the past the publishers I've worked with have been extremely generous. And in almost every case, have been people who believed in the work rather than the sales and marketing.
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Perhaps marketing is about to transition to a new kind of profession, one that requires insight, dedication and smarts.
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I think that any time reality doesn't match your expectations, it means that marketing was involved.
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We gained his operational capabilities and he gained our marketing skills.
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Welcome to a new era of marketing and service in which your brand is defined by those who experience it.
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Two different things: A crowd is a tribe without a leader. A crowd is a tribe without communication. Most organizations spend their time marketing to the crowd. Smart organizations assemble the tribe.
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What marketers used to do is make average products for average people. That's what mass marketing is. They would ignore the geeks, and - God forbid - the laggards. It was all about going for the center. I don't think that's the strategy we want to use anymore.
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Marketing is the way your people answer the phone, the typesetting on your bills and your return policy.
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After the shooting of John Lennon and the early death of so many great stars and the utter naked venal mercantile marketing of pop music and rock music, I don't think anyone really believes that music is anything more than another commodity.
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The best marketing strategy is to destroy your industry before your competition does.
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The pace of change means that relationship is more important than ever before.
