Marketing Quotes
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Twitter is not a technology. It's a conversation and it's happening with or without you.
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Marketing has always been about the same thing - who your customers are and where they are.
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Social media is not owned by marketing.
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I think it's fascinating to note that some of the most successful organizations of our time got there by focusing obsessively on service, viewing compensation as an afterthought or a side effect. As marketing gets more and more expensive, it turns out that caring for people is a useful shortcut to trust, which leads to all the other things that a growing organization seeks.
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The future of marketing is not about technology...
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I was always curious why certain marketing worked and some marketing did not.
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Marketing is the act of inventing the product. The effort of designing it. The craft of producing it. The art of pricing it. The technique of selling it.
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They were marketing me as a teen idol, when the stuff on the record was not what teen idols were doing at the time.
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Marketing management is now tribal leadership.
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We gained his operational capabilities and he gained our marketing skills.
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Marketing is about values. It's a complicated and noisy world, and we're not going to get a chance to get people to remember much about us. No company is. So we have to be really clear about what we want them to know about us.
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Marketing is the way your people answer the phone, the typesetting on your bills and your return policy.
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Two different things: A crowd is a tribe without a leader. A crowd is a tribe without communication. Most organizations spend their time marketing to the crowd. Smart organizations assemble the tribe.
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I am so disappointed in Apple. I don't even use an iPhone anymore. Their marketing sucks. It's embarrassing. It's just garbage.
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You can win with consistent benefits, delivered over time. You win by incrementally earning share, attention and trust.
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The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.
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What was the idea behind Hot Pockets? Was there a marketing meeting somewhere, 'Hey I got an idea: How about we take a Pop-Tart and fill it with really nasty meat? You could cook it in a sleeve thing, and you could dunk it in the toilet.'
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Conversations among the members of your marketplace happen whether you like it or not. Good marketing encourages the right sort of conversations.
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Perhaps marketing is about to transition to a new kind of profession, one that requires insight, dedication and smarts.
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After the shooting of John Lennon and the early death of so many great stars and the utter naked venal mercantile marketing of pop music and rock music, I don't think anyone really believes that music is anything more than another commodity.
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What marketers used to do is make average products for average people. That's what mass marketing is. They would ignore the geeks, and - God forbid - the laggards. It was all about going for the center. I don't think that's the strategy we want to use anymore.
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...." I was rather discouraged when I discovered that Paul and Hotch had no marketing survey, no business plan, no budget, no organized strategy for the introduction of the sauce. When asked about this lack of preparation, the haphazard nature of their business, Paul said, 'Me in this business is just part of life's great folly. Stay loose, men, keep 'em off balance.'"
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I think that any time reality doesn't match your expectations, it means that marketing was involved.
