Marketing Quotes
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I think it's fascinating to note that some of the most successful organizations of our time got there by focusing obsessively on service, viewing compensation as an afterthought or a side effect. As marketing gets more and more expensive, it turns out that caring for people is a useful shortcut to trust, which leads to all the other things that a growing organization seeks.
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Marketing is about values. It's a complicated and noisy world, and we're not going to get a chance to get people to remember much about us. No company is. So we have to be really clear about what we want them to know about us.
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Two different things: A crowd is a tribe without a leader. A crowd is a tribe without communication. Most organizations spend their time marketing to the crowd. Smart organizations assemble the tribe.
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You might think the word "homemade" is just a word we use as a marketing ploy. But what you don't realize is that the staff sleeps here at night. If your tablecloth is wrinkled, that's why.
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Twitter is not a technology. It's a conversation and it's happening with or without you.
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We gained his operational capabilities and he gained our marketing skills.
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In the past the publishers I've worked with have been extremely generous. And in almost every case, have been people who believed in the work rather than the sales and marketing.
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Conversations among the members of your marketplace happen whether you like it or not. Good marketing encourages the right sort of conversations.
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Market-driven design builds the success of the product's marketing into the product itself.
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You can win with consistent benefits, delivered over time. You win by incrementally earning share, attention and trust.
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After the shooting of John Lennon and the early death of so many great stars and the utter naked venal mercantile marketing of pop music and rock music, I don't think anyone really believes that music is anything more than another commodity.
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Marketing is the way your people answer the phone, the typesetting on your bills and your return policy.
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I was always curious why certain marketing worked and some marketing did not.
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Low price is a great way to sell a commodity. That's not marketing though, that's efficiency.
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The future of marketing is not about technology...
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They were marketing me as a teen idol, when the stuff on the record was not what teen idols were doing at the time.
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...." I was rather discouraged when I discovered that Paul and Hotch had no marketing survey, no business plan, no budget, no organized strategy for the introduction of the sauce. When asked about this lack of preparation, the haphazard nature of their business, Paul said, 'Me in this business is just part of life's great folly. Stay loose, men, keep 'em off balance.'"
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Marketing management is now tribal leadership.
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I think that any time reality doesn't match your expectations, it means that marketing was involved.
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The pace of change means that relationship is more important than ever before.
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What marketers used to do is make average products for average people. That's what mass marketing is. They would ignore the geeks, and - God forbid - the laggards. It was all about going for the center. I don't think that's the strategy we want to use anymore.
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Perhaps marketing is about to transition to a new kind of profession, one that requires insight, dedication and smarts.
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The best marketing strategy is to destroy your industry before your competition does.