Marketing Quotes
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Marketing has always been about the same thing - who your customers are and where they are.
Noah Kagan -
Low price is a great way to sell a commodity. That's not marketing though, that's efficiency.
Seth Godin
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We're all learning here; the best listeners will end up the smartest.
Charlene Li -
Marketing isn't done by computers, it's done by people. And people who sense opportunity and have the confidence to be remarkable will always defeat defensive actions by people who have given up.
Seth Godin -
Companies need connections to their markets to create long-term loyalty.
Charlene Li -
In the past the publishers I've worked with have been extremely generous. And in almost every case, have been people who believed in the work rather than the sales and marketing.
Peter Sotos -
I think that any time reality doesn't match your expectations, it means that marketing was involved.
Seth Godin -
...." I was rather discouraged when I discovered that Paul and Hotch had no marketing survey, no business plan, no budget, no organized strategy for the introduction of the sauce. When asked about this lack of preparation, the haphazard nature of their business, Paul said, 'Me in this business is just part of life's great folly. Stay loose, men, keep 'em off balance.'"
Paul Newman
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What marketers used to do is make average products for average people. That's what mass marketing is. They would ignore the geeks, and - God forbid - the laggards. It was all about going for the center. I don't think that's the strategy we want to use anymore.
Seth Godin -
Market-driven design builds the success of the product's marketing into the product itself.
Seth Godin -
Marketing management is now tribal leadership.
Seth Godin -
Two different things: A crowd is a tribe without a leader. A crowd is a tribe without communication. Most organizations spend their time marketing to the crowd. Smart organizations assemble the tribe.
Seth Godin -
After the shooting of John Lennon and the early death of so many great stars and the utter naked venal mercantile marketing of pop music and rock music, I don't think anyone really believes that music is anything more than another commodity.
Stephen Fry -
They were marketing me as a teen idol, when the stuff on the record was not what teen idols were doing at the time.
Richard Lewis Springthorpe
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Welcome to a new era of marketing and service in which your brand is defined by those who experience it.
Brian Solis -
Perhaps marketing is about to transition to a new kind of profession, one that requires insight, dedication and smarts.
Seth Godin -
Marketing is the way your people answer the phone, the typesetting on your bills and your return policy.
Seth Godin -
I was always curious why certain marketing worked and some marketing did not.
Simon Sinek -
The point to remember about selling things is that, as well as creating atmosphere and excitement around your products, you've got to know what you're selling.
Stuart Wilde -
The best marketing strategy is to destroy your industry before your competition does.
Seth Godin