Marketing Quotes
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We're all learning here; the best listeners will end up the smartest.
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I was always curious why certain marketing worked and some marketing did not.
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I think it's fascinating to note that some of the most successful organizations of our time got there by focusing obsessively on service, viewing compensation as an afterthought or a side effect. As marketing gets more and more expensive, it turns out that caring for people is a useful shortcut to trust, which leads to all the other things that a growing organization seeks.
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What I always tell my clients is to put yourself in your potential customer's shoes - what would you want to hear about this story/book and does this marketing material deliver that information?
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By listening, marketing will re-learn how to talk.
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The future of marketing is not about technology...
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Marketing is about values. It's a complicated and noisy world, and we're not going to get a chance to get people to remember much about us. No company is. So we have to be really clear about what we want them to know about us.
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We gained his operational capabilities and he gained our marketing skills.
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I am so disappointed in Apple. I don't even use an iPhone anymore. Their marketing sucks. It's embarrassing. It's just garbage.
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Marketing management is now tribal leadership.
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What was the idea behind Hot Pockets? Was there a marketing meeting somewhere, 'Hey I got an idea: How about we take a Pop-Tart and fill it with really nasty meat? You could cook it in a sleeve thing, and you could dunk it in the toilet.'
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The best marketing strategy is to destroy your industry before your competition does.
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Two different things: A crowd is a tribe without a leader. A crowd is a tribe without communication. Most organizations spend their time marketing to the crowd. Smart organizations assemble the tribe.
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You can win with consistent benefits, delivered over time. You win by incrementally earning share, attention and trust.
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The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.
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Marketing is the way your people answer the phone, the typesetting on your bills and your return policy.
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They were marketing me as a teen idol, when the stuff on the record was not what teen idols were doing at the time.
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Conversations among the members of your marketplace happen whether you like it or not. Good marketing encourages the right sort of conversations.
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...." I was rather discouraged when I discovered that Paul and Hotch had no marketing survey, no business plan, no budget, no organized strategy for the introduction of the sauce. When asked about this lack of preparation, the haphazard nature of their business, Paul said, 'Me in this business is just part of life's great folly. Stay loose, men, keep 'em off balance.'"
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After the shooting of John Lennon and the early death of so many great stars and the utter naked venal mercantile marketing of pop music and rock music, I don't think anyone really believes that music is anything more than another commodity.
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Perhaps marketing is about to transition to a new kind of profession, one that requires insight, dedication and smarts.
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I think that any time reality doesn't match your expectations, it means that marketing was involved.
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What marketers used to do is make average products for average people. That's what mass marketing is. They would ignore the geeks, and - God forbid - the laggards. It was all about going for the center. I don't think that's the strategy we want to use anymore.