Marketing Quotes
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Twitter is not a technology. It's a conversation and it's happening with or without you.
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Companies need connections to their markets to create long-term loyalty.
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Market-driven design builds the success of the product's marketing into the product itself.
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We gained his operational capabilities and he gained our marketing skills.
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You can win with consistent benefits, delivered over time. You win by incrementally earning share, attention and trust.
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What was the idea behind Hot Pockets? Was there a marketing meeting somewhere, 'Hey I got an idea: How about we take a Pop-Tart and fill it with really nasty meat? You could cook it in a sleeve thing, and you could dunk it in the toilet.'
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I was always curious why certain marketing worked and some marketing did not.
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The future of marketing is not about technology...
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Two different things: A crowd is a tribe without a leader. A crowd is a tribe without communication. Most organizations spend their time marketing to the crowd. Smart organizations assemble the tribe.
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After the shooting of John Lennon and the early death of so many great stars and the utter naked venal mercantile marketing of pop music and rock music, I don't think anyone really believes that music is anything more than another commodity.
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Conversations among the members of your marketplace happen whether you like it or not. Good marketing encourages the right sort of conversations.
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Low price is a great way to sell a commodity. That's not marketing though, that's efficiency.
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Marketing is about values. It's a complicated and noisy world, and we're not going to get a chance to get people to remember much about us. No company is. So we have to be really clear about what we want them to know about us.
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Marketing management is now tribal leadership.
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In the past the publishers I've worked with have been extremely generous. And in almost every case, have been people who believed in the work rather than the sales and marketing.
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...." I was rather discouraged when I discovered that Paul and Hotch had no marketing survey, no business plan, no budget, no organized strategy for the introduction of the sauce. When asked about this lack of preparation, the haphazard nature of their business, Paul said, 'Me in this business is just part of life's great folly. Stay loose, men, keep 'em off balance.'"
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They were marketing me as a teen idol, when the stuff on the record was not what teen idols were doing at the time.
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Marketing is the way your people answer the phone, the typesetting on your bills and your return policy.
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What marketers used to do is make average products for average people. That's what mass marketing is. They would ignore the geeks, and - God forbid - the laggards. It was all about going for the center. I don't think that's the strategy we want to use anymore.
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I think that any time reality doesn't match your expectations, it means that marketing was involved.
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Perhaps marketing is about to transition to a new kind of profession, one that requires insight, dedication and smarts.
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The pace of change means that relationship is more important than ever before.
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The best marketing strategy is to destroy your industry before your competition does.
