Marketing Quotes
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I'm really going to miss all the people in the front office, media relations, marketing, all the great people at the ball park. They were my family for a while, and that part really stings. But life does go on.
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They gutted the book, making an action movie for 15-25 year olds. Tolkien became...devoured by his popularity and absorbed by the absurdity of the time. The gap widened between the beauty, the seriousness of the work, and what it has become is beyond me. This level of marketing reduces to nothing the aesthetic and philosophical significance of this work.
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Traditional sales and marketing involves increasing market shares, which means selling as much of your product as you can to as many customers as possible. One-to-one marketing involves driving for a share of customer, which means ensuring that each individual customer who buys your product buys more product, buys only your brand, and is happy using your product instead of another to solve his problem. The true, current value of any one customer is a function of the customer's future purchases, across all the product lines, brands, and services offered by you.
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The goal of content marketing is to create content that people actually want to read/view. If you're being blatantly promotional, there's a good chance your content marketing efforts are falling flat.
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Networking is marketing. Marketing yourself, marketing your uniqueness, marketing what you stand for.
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I started my career as a sales guy in the nineties, when the funnel was controlled by the sales rep, who had all the information the prospect wanted, including pricing and discount options. Now 90 percent of it has swung to marketing. It's self-service and you need to be very, very helpful to see to the top of the funnel. The game has changed a lot.
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Marketing is about innovation.
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In a time when consumers desperately want to trust businesses - but they just don't - influencer marketing is one way to overcome this problem.
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Take some initiative and snap outside of passivity; consistent small actions have impact.
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Authenticy in marketing is telling a story people want to hear.
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I learned marketing at my dinner table.
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SEO is knowing what the search engines want and giving it to them... so hard they f***ing bleed
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Permission marketing is marketing without interruptions.
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Market-driven design builds the success of the product's marketing into the product itself.
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I've got lots of books sitting here that have never been published because nobody could make any marketing sense of them.
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Go for the edges. Challenge yourself and your team to describe what those edges are, and then test which edge is most likely to deliver the marketing results you seek.
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A bad book and good marketing won't work, the same way a good book and bad marketing will also not work. There is no choice in the matter that if you need to write a good book, you also need to have good marketing for it.
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B2B does not mean boring marketing.
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If you think about filmmaking as an entire spectrum, starting with the writer and ending with maybe the marketing department, the actor's contribution is a rather slender band.
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Mainly, the more faddish and newer stages of life are really just marketing schemes. Tweenhood. The young old. The quarter-life crisis.
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As Regis Mckenna once said, the best marketing is education...
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When you have a CEO who is an ex-CMO, that is going to put the marketing tool kit front and center.
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Amazon has well passed any expectations of its ability to change distribution and marketing.
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Marketing tells a story that spreads. Sales overcomes the natural resistance to say yes.
