Marketing Quotes
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For purposes of marketing, writers are designated as poets, novelists, or something else. But writing is about matchmaking, an attempt to marry sensations with apt words.
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People don't believe what you tell them. They rarely believe what you show them. They often believe what their friends tell them. They always believe what they tell themselves.
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Marketing is about innovation.
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Go for the edges. Challenge yourself and your team to describe what those edges are, and then test which edge is most likely to deliver the marketing results you seek.
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Authenticy in marketing is telling a story people want to hear.
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As Regis Mckenna once said, the best marketing is education...
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The goal of content marketing is to create content that people actually want to read/view. If you're being blatantly promotional, there's a good chance your content marketing efforts are falling flat.
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I did have a nice career in print, but traditional publishers don't always have the resources to create individualized marketing for their authors. Mine never figured out how to package books as hot as mine so that they found their full audience. Finally, I got frustrated enough over my lack of traction to walk away.
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I feel like social media is something that has yet to be considered a viable platform for marketing in the industry.
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The reason to go public is that it is a massive branding, marketing, credibility, trust-building exercise with your customers, and then it allows you to consolidate power and scale and market share. Do we want to be a huge company with a huge impact? If the answer to that is yes, the only way that that happens is by going public. It is effectively a branding event that catalyzes interest. It helps with recruiting, it helps with marketing, it helps with sales. It just helps on many dimensions. I think it's basically a litmus test for the CEO's ambition.
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In a time when consumers desperately want to trust businesses - but they just don't - influencer marketing is one way to overcome this problem.
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I learned marketing at my dinner table.
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Marketing begins before the product is launched.
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B2B does not mean boring marketing.
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A bad book and good marketing won't work, the same way a good book and bad marketing will also not work. There is no choice in the matter that if you need to write a good book, you also need to have good marketing for it.
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If you think about filmmaking as an entire spectrum, starting with the writer and ending with maybe the marketing department, the actor's contribution is a rather slender band.
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SEO is knowing what the search engines want and giving it to them... so hard they f***ing bleed
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Take some initiative and snap outside of passivity; consistent small actions have impact.
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In Cuba, taking into account the long fight for our independence and sovereignty, we will defend the one-party system in the face of the games, demagogy and the marketing of politics.
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Good marketing offers us a view of the world. Bad marketing offers us a product to buy.
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Amazon has well passed any expectations of its ability to change distribution and marketing.
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Many companies forget what it means to make great products. After initial success, sales and marketing people take over and the product people eventually make their way out.
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Mainly, the more faddish and newer stages of life are really just marketing schemes. Tweenhood. The young old. The quarter-life crisis.
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There is a shotgun wedding going on and its between Marketing and IT. Finance's worst nightmare.
