Marketing Quotes
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Marketing begins before the product is launched.
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I learned marketing at my dinner table.
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Authenticy in marketing is telling a story people want to hear.
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A bad book and good marketing won't work, the same way a good book and bad marketing will also not work. There is no choice in the matter that if you need to write a good book, you also need to have good marketing for it.
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I did have a nice career in print, but traditional publishers don't always have the resources to create individualized marketing for their authors. Mine never figured out how to package books as hot as mine so that they found their full audience. Finally, I got frustrated enough over my lack of traction to walk away.
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As Regis Mckenna once said, the best marketing is education...
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SEO is knowing what the search engines want and giving it to them... so hard they f***ing bleed
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The rates of soda consumption in our poorest communities cannot be explained by individual consumer preferences alone, but rather are linked to broader issues of access and affordability of healthy foods in low-income neighborhoods, and to the marketing efforts of soda companies themselves.
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If you think about filmmaking as an entire spectrum, starting with the writer and ending with maybe the marketing department, the actor's contribution is a rather slender band.
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Amazon has well passed any expectations of its ability to change distribution and marketing.
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In a time when consumers desperately want to trust businesses - but they just don't - influencer marketing is one way to overcome this problem.
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The reason to go public is that it is a massive branding, marketing, credibility, trust-building exercise with your customers, and then it allows you to consolidate power and scale and market share. Do we want to be a huge company with a huge impact? If the answer to that is yes, the only way that that happens is by going public. It is effectively a branding event that catalyzes interest. It helps with recruiting, it helps with marketing, it helps with sales. It just helps on many dimensions. I think it's basically a litmus test for the CEO's ambition.
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B2B does not mean boring marketing.
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Traditional sales and marketing involves increasing market shares, which means selling as much of your product as you can to as many customers as possible. One-to-one marketing involves driving for a share of customer, which means ensuring that each individual customer who buys your product buys more product, buys only your brand, and is happy using your product instead of another to solve his problem. The true, current value of any one customer is a function of the customer's future purchases, across all the product lines, brands, and services offered by you.
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Clearly, we are courting tragedy by turning a blind eye to marketing gimmicks plainly intended to turn children into gun enthusiasts before they are even old enough to buy a firearm of their own.
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Many companies forget what it means to make great products. After initial success, sales and marketing people take over and the product people eventually make their way out.
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There's a fine line between marketing and grand theft.
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I feel like social media is something that has yet to be considered a viable platform for marketing in the industry.
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Marketers need to build digital relationships and reputation before closing a sale.
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In Cuba, taking into account the long fight for our independence and sovereignty, we will defend the one-party system in the face of the games, demagogy and the marketing of politics.
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Marketing is about innovation.
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Mainly, the more faddish and newer stages of life are really just marketing schemes. Tweenhood. The young old. The quarter-life crisis.
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Take some initiative and snap outside of passivity; consistent small actions have impact.
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When you have a CEO who is an ex-CMO, that is going to put the marketing tool kit front and center.
