Beth Comstock Quotes

United States, Businessperson
August 30, 1960

Elizabeth "Beth" Comstock (born August 30, 1960) is an American business executive. She is a former vice chair of General Electric. She operated GE Business Innovations, which developed new businesses, markets and service models; drives brand value and partners to enhance GE's inventive culture. This unit includes GE Lighting, Current, GE Ventures & Licensing and GE sales, marketing and communications.

Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context and connection.

Beth Comstock
You can't sell anything if you can't tell anything.

Beth Comstock
- Tell
- Sell

You have to tell a story before you can sell a story.

Beth Comstock
- Story
- Sell
Know thyself. Know the customer. Innovate.

Beth Comstock
- Know
- Customer
- Innovate
There is always room in our budget for a little experimentation.

Beth Comstock
What's the DNA of a marketer? We call it the 4-I's: instigator, implementer, innovator, and integrator.

Beth Comstock
- DNA
- Innovator
- Marketer
Marketing's job is never done. It's about perpetual motion. We must continue to innovate every day.

Beth Comstock
- Job
- Motion
- Innovate
In big companies projects have to scale and Lean Startup help us to do it.

Beth Comstock
- Help
- Companies
- Projects

Some dream in color. We dream in scale.

Beth Comstock
- Dream
- Color
- Scale
Marketing is about innovation.

Beth Comstock
- Innovation
- Marketing
We seek to be as nimble as a startup.

Beth Comstock
- Seek
- Startup
Business model innovation is constant in this economy. You start with a vision of a platform. For a while, you think there's a line of sight, and then it's gone. There's suddenly a new angle.

Beth Comstock
Our job is to understand where the market is heading and translate that into practical action.

Beth Comstock
- Job
- Market
- Translate
B2B does not mean boring marketing.

Beth Comstock
- Marketing
- Boring

An idea doesn't count if you can't use it.

Beth Comstock
- Idea
- Use
There is a shotgun wedding going on and its between Marketing and IT. Finance's worst nightmare.

Beth Comstock
Mind share before market share.

Beth Comstock
- Mind
- Share
- Market