Marketing Quotes
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Relationships with the media are really important. The media has a more important voice today than it has ever had. We don't advertise. We only have one marketing vehicle, which is editorial, and our ability to get our message out and communicate it effectively.
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The currency of real networking is not greed but generosity.
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In 1980, a woman promised her dying sister to change how Americans thought about breast cancer. Thirty years later, the result - the Susan G. Komen for the Cure Foundation - is one of the nation's largest non-profits, and one of the most successful triumphs in public health marketing and changing health habits.
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Marketing and press kicks up dust. It gets in your eye, and then you're not focusing on the product.
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Sustainable fishing is a fraud. It's a marketing term that really means 'business as usual.'
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I think a lot of people overlook the importance of the menu as a marketing tool and a way of communicating to the customer what the ambition of their restaurant is. Not only the typeface and the design, but what is it printed on? Is it cheap-looking? Is it the right kind of paper for that restaurant?
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Green issues have been used as a marketing tool. Sometimes these green claims are completely meaningless.
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A company's commitment to searching out potential blockbusters and then investing in marketing to convert potential to reality attracts and retains top scientists and creatives.
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Marketers want to get their messages in front of you. They must get their messages in front of you, just to survive. The only problem is-do you really want more marketing messages?
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My favorite expression is a tag line or an advertising and marketing campaign that Ford ran a number of years ago. They ran it for almost 12 years, and it was, 'Have you driven a Ford lately?'
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The main difference between marketing and fraud is that criminals have to pay for their own alcohol.
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The idea that nations should love one another, or that business concerns or marketing boards should love one another, or that a man in Portugal should love a man in Peru of whom he has never heard -it is absurd, unreal, dangerous. The fact is we can only love what we know personally. And we cannot know much.
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Permission marketing is marketing without interruptions.
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The marketing department uses many advanced techniques to match products and buyers in a way that mximizes profits. For example, they give away keychains.
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The Internet makes money for you when you build something that is real and when it matters to people!
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Authenticy in marketing is telling a story people want to hear.
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I'm really going to miss all the people in the front office, media relations, marketing, all the great people at the ball park. They were my family for a while, and that part really stings. But life does go on.
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Networking is marketing. Marketing yourself, marketing your uniqueness, marketing what you stand for.
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Everyone can benefit from seeing smart marketing.
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Right now our blog on the presence of tape at EMC World is seeing twice as much traffic as all the other EMC World related content. Why? Many of our readers are coming to the obvious conclusion that tape, despite the negative marketing, is still an optimal way to protect and archive their information.
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The goal of content marketing is to create content that people actually want to read/view. If you're being blatantly promotional, there's a good chance your content marketing efforts are falling flat.
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Marketing is a contest for people's attention.
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I did have a nice career in print, but traditional publishers don't always have the resources to create individualized marketing for their authors. Mine never figured out how to package books as hot as mine so that they found their full audience. Finally, I got frustrated enough over my lack of traction to walk away.
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For purposes of marketing, writers are designated as poets, novelists, or something else. But writing is about matchmaking, an attempt to marry sensations with apt words.
