Brian Solis Quotes
Social Media is much bigger than we give it credit for. It’s not just about PR or just about marketing.
Quotes to Explore
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People are mean on social media, whoever you are. It's a shame people have to be that way.
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It's easy to fall into the trap of thinking our careers will come to a standstill, or worse, crash and burn if we aren't social media butterflies.
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Don't spend more than 10% of your marketing/PR budget on a trailer. Trailers have to be marketed, too. So, far too many authors wind up marketing their trailers instead of their books.
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Books are my art. The movie is someone else's art. But it's great marketing for books.
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Marketing is more important than it has ever been. But I'm trying to tear the layers back and make it not so contrived. I think people just want entertainment.
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Fashion is such an octopus. You're connected to so many people: suppliers, pattern makers, production teams, marketing teams, vendors.
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We are working to understand the tastes of people born in the 1980s and 1990s - it is very different from my generation. We do our own research. Marketing research companies, I think, are relatively academic.
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The success of 'Kick' will help in the marketing of other small budget independent films I have acted in.
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The thing that's wonderful about social media is that we are able to give a voice to the voiceless and to help educate each other. I benefit from it as much as I provide those lessons.
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I've always viewed myself as a brand. When I started 10 years ago, that was very controversial. 'Marketing' and 'PR' were dirty words for the literary world, but that has changed. Once the book is finished, I want as many people as possible to read it.
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I am still fairly new to the whole social media thing - I am definitely tweeting and Facebooking. It's a nice way to connect with fans.
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Religious traditions are easy to lose sight of in today's marketing frenzy. Make sure you take time to gently usher your little ones into the rituals that have special meaning for you.
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I talk about millennials with a healthy dose of humility, as I'm a card-carrying member of Generation X. But I have daily interaction with young people at Dana Perino & Co., through my Minute Mentoring organization, with digital friends on social media, and especially at Fox News.
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False news, when combined with social media, can wreak havoc thanks to its potential of reaching millions in a short span. The effects can be quite disturbing.
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I go to all of the trade shows, know a lot of the people making marketing decisions, and I want to keep my finger on the pulse of snowboarding.
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Don't hire anyone - no matter what they offer - who promises you they'll sell 'X' copies of your book. Every book is different. The best any marketing company or PR firm can do for your book is make potential readers aware of it.
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The death of any man aged 56 is very sad for his widow and family. And no one would deny that Steve Jobs was a brilliant and highly innovative technician, with great business flair and marketing ability.
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I don't do social media.
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On average, it takes as much as $100 million in paid media for a brand to be a household name in America. Marketing partnerships are the best form of off-balance sheet financing one can ever find. Smart startups use this technique to scale their companies and build their brand equity.
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For those of you who still believe in the Easter Bunny and that the letters that appear in your local newspaper come from concerned citizens who really care, I've got troubling news. At least in politics, most of the letters that get published on the letters-to-the-editor page originate in the campaign headquarters of the candidates.
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Memory training is great psychedelic training.
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Hundreds of millions of human beings on our planet increasingly suffer from unemployment, poverty, hunger, and the destruction of their families.
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Social Media is much bigger than we give it credit for. It’s not just about PR or just about marketing.
