Brian Solis Quotes
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Experiences are everything. And businesses must create experiences that mean something. If necessity is the mother of invention, then vision is the father of innovation.
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Each business is a victim of Digital Darwinism, the evolution of consumer behavior when society and technology evolve faster than the ability to exploit it. Digital Darwinism does not discriminate. Every business is threatened.
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It is only by walking in the digital footsteps of your customer that you can uncover a new landscape of opportunities for engagement as well as a new reality for your business.
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Social Media is much bigger than we give it credit for. It’s not just about PR or just about marketing.
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To understand the mindset of the connected consumer, one must realize that everything begins with search and intent.
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Information overload is a symptom of our desire to not focus on what's important. It is a choice.
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Effective engagement is inspired by the empathy that develops simply by being human.
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Please repeat: influence is not popularity.
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Perspective is a gift nowadays.
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Social media is less about technology and more about anthropology, sociology, and ethnography.
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Twitter is your window to relevance , but Facebook is your home page for the Social Web...
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Social media is about sociology and psychology more then technology.
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Social media spark a revelation that we, the people, have a voice, and through the democratization of content and ideas we can once again unite around common passions, inspire movements, and ignite change.
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Twitter represents a collective collaboration that manifests our ability to unconsciously connect kindred voices through the experiences that move us. As such, Twitter is a human seismograph.
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The more we remember that we are part of the networks as human beings, the more we can act as human beings and not as corporate functions.
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The bottom line is that people are seeking answers and direction, not messages or sales pitches.
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Engagement is shaped by the interpretation of its intentions. In order for social media to mutually benefit you and your customers, you must engage them in meaningful and advantageous conversations, empowering them as true participants in your marketing and service efforts.
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We live in a time where brands are people and people are brands.
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Social media is not owned by marketing.
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The landscape for business isn’t changing because of social media, it’s changing because consumer expectations are evolving.
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To succeed in the business of the future we have to become the very people we are trying to reach...
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Social media is the democratization of information, transforming people from content readers into publishers. It is the shift from a broadcast mechanism, one-to-many, to a many-to-many model, rooted in conversations between authors, people and peers.
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In the digital space, attention is a currency. We earn it. We spend it.
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Don't compete for the moment, compete for the future.